Ontario, Canada--Xebra Brands Ltd. has unveiled plans to extend its Vicious Citrus cannabis-infused beverage range in Canada by introducing OG Slim, a low-calorie option. Following the successful release of the brand's flagship products, OG and Neo, the company targets Ontario for the OG Slim debut in May 2023, just in time for the peak summer beverage season. Additionally, Xebra Brands has expanded into Alberta and Saskatchewan, making its presence known in the Western Canadian markets.
Designed to cater to consumer demand for a less calorie-dense Vicious Citrus offering, OG Slim serves as the third product in the portfolio. Retaining the same taste, 5mg THC, and 2mg CBN, OG Slim boasts a mere 10 calories. Xebra Brands' CEO, Jay Garnett, expressed satisfaction with Vicious Citrus's performance in the Canadian market over the initial seven months, emphasizing the positive feedback from both consumers and retailers.
Garnett also noted that OG Slim aims to attract health-conscious consumers seeking high-quality, non-carbonated lemonade beverages with fewer calories. The new product is expected to contribute significantly to the brand's growth and profitability as it rolls out nationwide.
To accommodate the growing demand for its cannabis-infused beverages across Canada, Xebra continues to invest in the sector and is actively seeking an eastern manufacturing partner to bolster inventory.
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