New York, NY--Wherehouse Beverage Company, the producer behind the popular WYNK and COUNTDOWN THC beverages, has unveiled two monumental executive inclusions to its senior leadership ensemble.
With the ever-evolving landscape of cannabis-infused beverages, these new appointments underscore the company's dedication to innovation and growth.
Meet The New Faces
According to a PR Newswire release, boasting over 20 years of prowess in strategic planning, sales operations, and revenue growth, Sol Clahane has previously graced senior roles across the cannabis and beverage sectors. Her most notable contributions include:
- Founding Boardroom Brew Beverage Consulting.
- Serving as a board member for Storz and Bickel.
- Overseeing all commercial endeavors at Canopy Growth for the U.S. domain.
- Spearheading channel and customer development initiatives during her stint as Vice President and General Manager of U.S. chains for Pernod-Ricard.
In the news release, Sol Clahane, Chief Commercial Officer of Wherehouse Beverage Co., said that the beverage industry is ever-changing, particularly with the emergence of THC-infused beverages.
Clahane added in the release that brands such as WYNK and COUNTDOWN are positioned for the value and utility they provide consumers.
"I see tremendous opportunity for growth and consumer engagement with these brands," Clahane noted.
The release highlighted that with 25 years embellishing his career, Phil McFarland's legacy in building and enhancing iconic brands is indisputable. His journey includes:
- Playing a pivotal role at Canopy Growth as the strategic business transition vice president.
- Serving as the general manager for Half Acre Beer Company, delving deep into strategic planning and product innovation.
McFarland commented on his new adventure, saying that his experience in the cannabis and craft beer industries will parlay nicely into the new role at the company which prioritizes quality, consistency, taste, and potency.
In the release, Angus Rittenburg, COO of Wherehouse Beverage Co., welcomed the duo, highlighting their "deep industry insights and innovative thinking."
A Glimpse into the Cannabis Beverage Trend
According to a RollingStone article, the cannabis-infused beverage realm is undoubtedly expanding, yet not at the anticipated rate.
Despite only constituting about 1% of the total cannabis market, industry experts see potential. Behavioral patterns are hard to shift, with many consumers loyal to traditional consumption methods.
Yet, there's a marked shift, especially with cannabis beverages offering relaxation sans the hangover.
The article noted that industry insights suggest that the edibles market is projected to catapult from $180 million in 2021 to nearly $500 million by 2026.
With an upward trajectory and the emergence of new cannabis markets, introducing consumers to THC beverages might be the next strategic move.