Key Takeaways
- TYSON 2.0 opens its first branded retail store in Amsterdam, expanding its European presence.
- The store features merchandise, apparel, and a curated selection of smoking accessories.
- This expansion is part of TYSON 2.0's global growth strategy, highlighting its commitment to the European market.
Introduction in Europe
Carma HoldCo Inc. announced in a news release the opening of TYSON 2.0's first branded retail store in Amsterdam. This move marks a significant milestone in the global expansion of Mike Tyson's premium cannabis brand.
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Strategic Location in Amsterdam
The new Tyson 2.0 Brandstore is located at Oude Spiegelstraat 9 in Amsterdam's Grachtengordel canal belt, known for its scenic canals and historic architecture.
Diverse Product Offerings
The Tyson 2.0 Brandstore will feature a range of branded products, including apparel and smoking accessories such as trays, lighters, grinders, smoking devices, and rolling papers.
Statements from Key Figures
Mike Tyson, Co-Founder and Chief Brand Officer of TYSON 2.0
Tyson expressed his excitement at the store's opening in the news release:
"Opening Coffeeshop TYSON 2.0 in Amsterdam last year was a dream come true. Now, with the opening of Tyson 2.0 Brandstore, I get to share even more of my favorite products with consumers living and visiting a city that's always held a special place in my heart."
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Adam Wilks, CEO of Carma HoldCo
Wilks highlighted the strategic importance of this expansion:
"Our expansion in Amsterdam is another significant step in our global growth strategy. The opening of our Tyson 2.0 Brandstore marks the first-of-its-kind retail location for TYSON 2.0 in Europe, providing a dedicated space for consumers to explore and purchase a full range of merchandise, apparel, and smoking accessories."
Eduard Kempel, TYSON 2.0 Netherlands Director of Operations
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Kempel added:
"The opening of the TYSON 2.0 retail shop in Amsterdam is a significant milestone for our brand, blending seamlessly with the local culture and vibrant spirit of this historic city."