Key Takeaways:
- Trulieve partners with the Carvana PPA Tour and MLP by Margaritaville to sponsor pickleball events in Arizona, Florida, and Georgia.
- This partnership marks Trulieve as the first cannabis company to collaborate with these organizations.
- Sponsorship begins with the CIBC Atlanta Slam in September 2024.
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) has announced a partnership with the Carvana PPA Tour and MLP by Margaritaville, making it the first cannabis company to sponsor events organized by these major pickleball associations.
According to a news release, Trulieve will sponsor 12 events in Arizona, Florida, and Georgia, starting with the CIBC Atlanta Slam in September 2024.
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The Professional Pickleball Association (PPA) is the largest pickleball tour in the world, with 25 stops and significant audience engagement.
The release added that Major League Pickleball (MLP) is a prominent team-based league with nearly 100 players and 22 celebrity-owned teams.
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Per the release through this partnership, Trulieve aims to connect with a broader audience, promote cannabis education, and support the growth of pickleball, which is rapidly gaining popularity in the U.S.
Read more in this release.