Albany, NY--TPCO Holding Corp., a leading California-based cannabis company, announced the exclusive launch of Cruisers, a new consumer-centric brand that offers everyday value on premium cannabis products.
[Image via Cision PR Newswire]
By merging its existing brands, Fun Uncle and DELI, Cruisers aims to provide high-quality, budget-friendly cannabis products to customers. The Cruisers brand, available statewide in California, streamlines top-performing products into one destination. The brand features a variety of cannabis products across key categories, such as distillate and live resin vapes, whole flowers, gummies, and prerolls.
Infused prerolls, a rapidly growing category, will be available in 1g single and 5-pk mini formats. Cruisers' vape products utilize the same unique formulas and flavors that made Fun Uncle the best-selling value vape in California. Troy Datcher, CEO & Chairman of the Board at The Parent Company, expressed excitement about the launch of Cruisers, emphasizing the brand's commitment to offering high-quality products at competitive prices.Datcher explained that Fun Uncle "Cruisers" Vapes inspired the new brand name, quickly becoming the top-selling vape in the value segment.
To celebrate the launch, The Parent Company will host "All Fun Fridays" in-store activations at Caliva San Jose, Varda Pasadena, Calma WeHo, and Coastal Santa Barbara from March 24th through April 14th. These events will feature giveaways and in-store promotions.The Parent Company, with twelve retail locations and a delivery hub, is dedicated to building a more equitable cannabis industry.Its social equity venture program seeks to eliminate systemic barriers to entry and provide minority entrepreneurs with opportunities for growth and leadership in the legal cannabis industry.
The company's product portfolio includes Monogram by Shawn "JAY-Z" Carter, Caliva, Mirayo by Santana, and Cruisers.
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