San Jose, CA--TPCO Holding Corp., a prominent California-based cannabis company, has announced an expansion of its premium cannabis brand, Mirayo by Santana.
[Image via TPCO Holding Corp.]
Starting today and just in time for Cinco de Mayo, Mirayo unveils 10mg solventless hash rosin-infused gummies in three new Latin culture-inspired flavors: Prickly Pear, Guava, and Raspberry.
The artisanal Mirayo gummies, made with natural ingredients, are designed to offer a potent and flavorful experience. Developed in collaboration with legendary musician Carlos Santana, the gummy shape pays tribute to the sacred heart, symbolizing both human and divine love, which holds deep significance for Santana.
The Radiance Sativa Prickly Pear gummies aim to inspire creative expression, divine wisdom, and energy expansion, while the Symmetry Hybrid Guava gummies balance inward and outward, mind and body, for elevated perception. Lastly, the Centered Indica Raspberry gummies promote inner peace and insightful stillness by transcending the physical state.
Mirayo by Santana, a premium cannabis line that honors the spiritual and ancient Latin heritage of the plant, was created in partnership with Carlos Santana. The brand encourages consumers to pursue spirituality, individuality, and higher consciousness. The name "Mirayo" combines "my" and "ray" in Spanish, representing Santana's heritage and inspiring everyone to "follow your light."
"Carlos Santana's unwavering commitment to promoting goodness through his music is also reflected in the exceptional quality of Mirayo products," stated Troy Datcher, CEO & Chairman of the Board at The Parent Company, as per a release. "Santana developed his relationship with the plant when his mother used cannabis to make healing salves in Mexico. Today, the mission of Mirayo is to empower our consumers to discover their harmony, spirituality and creativity which perfectly aligns with The Parent Company's mission to invest and build authentic brands that connect with our consumers."
Carlos Santana shared that cannabis has been a tool for enhancing spiritual connection and raising awareness of the divine light within. With The Parent Company's support, they hope to inspire evolution, empower people to manifest their highest potential, and transform pain into joy through Mirayo products.
Carlos Santana and The Parent Company celebrated the launch of the Hash Rosin Gummies with an intimate dinner on April 27 at Chateau Marmont's Penthouse 64. To continue the celebration, the company will host a Mirayo-sponsored Cinco de Mayo event with in-store activations at participating TPCO stores on Friday, May 5. The Cinco De Mayo activations will feature Mirayo brand ambassadors at select locations, along with branded swag, food trucks, free samples, and in-store promotions.
Learn more in the full release..