Key Takeaways
- Texas Original launches Elevate, Texas' first CBG-infused medical cannabis beverage, priced at $12 per bottle.
- Elevate, a blend of CBG and THC with ingredients like ginger juice and turmeric, aims to relieve symptoms like anxiety, pain, and depression.
- Nico Richardson, CEO of Texas Original, emphasizes the product's affordability and patient-focused design for easy dosing.
- The company also introduces a rewards and referral program to enhance patient access and awareness of the Texas Compassionate Use Program.
Introducing Elevate
Texas Original, a medical cannabis provider in Texas, has unveiled its newest product, Elevate. This beverage is the state's first medical cannabis product infused with cannabigerol (CBG), offering a unique combination of CBG and THC.
Designed for patients under the Texas Compassionate Use Program, Elevate targets symptoms like anxiety, pain, inflammation, and depression.
The Science Behind Elevate
Per a news release, Elevate is a one-to-one mixture containing equal parts CBG and THC, supplemented with other potentially beneficial ingredients such as ginger juice and turmeric.
CBG, a non-psychoactive cannabinoid, shows promise in helping with chronic pain, sleep issues, anxiety, and appetite gain. The 1-ounce bottle format is tailored for easy and quick dosing, ensuring patient convenience.
Accessibility and Patient Focus
Nico Richardson, CEO of Texas Original, highlights the company's dedication to patient accessibility with Elevate's competitive pricing at $12 per bottle.
This launch represents Texas Original's commitment to expanding medical cannabis access in Texas, focusing on patient needs and affordability.
“Elevate was purpose-built to address a need we identified within our patient base—a liquid-based, easy-dose product that works quickly,” Richardson said in the news release.
“Launching the state’s first CBG-based product at an accessible price point—Elevate is just $12 a bottle—is yet another demonstration of our commitment to expanding patient access as the leading provider of medical cannabis in the state of Texas," Richardson added.
Rewards and Referral Program
Along with Elevate's launch, Texas Original is introducing a rewards and referral program, effective January 16, 2024.
Patients earn points on purchases, redeemable for discounts, with a simple, no-sign-up-required system.
The referral program aims to increase awareness of the Texas Compassionate Use Program and facilitate greater patient enrollment.
About Texas Original
Texas Original stands as the premier licensed medical cannabis producer in Texas, collaborating with physicians to deliver top-quality cannabis medicine.
Headquartered in Austin and providing statewide delivery, the company is committed to advancing legal access to cannabis medicine and upholding the integrity of Texas.
What We Think
Texas Original's introduction of Elevate, a CBG-infused beverage, marks a significant milestone in Texas' medical cannabis industry.
The product's launch not only broadens the spectrum of medical cannabis options available but does so in an innovative, accessible format—a $12 easy-dose liquid. This pricing strategy and product design demonstrate Texas Original's commitment to enhancing patient access and convenience, aligning with broader industry trends, and emphasizing user-friendly and diverse medical cannabis solutions.
The simultaneous rollout of a rewards and referral program reflects a strategic approach to fostering brand loyalty and expanding market reach, which is especially crucial given the interpenetration of Texas's Compassionate Use Program. Texas Original's initiatives could set new standards for product innovation and community engagement.