Key Takeaways
- TeaPot has released Blackberry Rooibos, a new cannabis-infused iced tea flavor, featuring 5mg of THC per 355 mL can.
- The beverage is non-caffeinated, low in sugar, and engineered to mask the cannabis taste, focusing on the flavor profile of blackberry and Rooibos.
- It is available in dispensaries across Canada and through the Ontario Cannabis Store online.
Product Introduction and Features
TeaPot's expansion continues with Blackberry Rooibos, its latest cannabis-infused iced tea. This product is marketed as a nighttime beverage option, non-carbonated, containing 5mg of THC per can, appealing to both novice and regular cannabis consumers.
The drink is designed to be low in sugar and free from any cannabis aroma, emphasizing the natural flavors of blackberry and Rooibos.
ALSO READ: The Boston Beer Company Introduces TeaPot, A New Line of Cannabis-Infused Iced Teas
Production and Distribution
Manufactured by Peak Processing Solutions in Windsor, Ontario, TeaPot's products adhere to strict quality controls. The new Blackberry Rooibos flavor is now accessible at various Canadian cannabis dispensaries and can be purchased online through the Ontario Cannabis Store.
"This is an exciting year for TeaPot and we're kicking it off with our new Blackberry Rooibos, the perfect evening iced tea," said Paul Weaver, Director and head of Cannabis at the Boston Beer Company, in a news release. "With just 35 calories, seven grams of sugar, and zero caffeine, it's the smart alternative to a nighttime cocktail or glass of wine."
Why We Care
TeaPot's launch of 'Good Evening Iced Tea' in Blackberry Rooibos flavor by The Boston Beer Company marks a significant move in Canada's growing cannabis market.
According to Statistics Canada, legal cannabis sales reached CAD 4.3 billion in 2023. This product aligns with consumer trends favoring healthier, low-calorie, and non-alcoholic alternatives to traditional evening drinks. The Blackberry Rooibos flavor, with only 5mg of THC per 355 mL, targets consumers interested in microdosing, offering a mild effect suitable for daily consumption.
Insights from Brightfield Group confirm the increasing demand for low-dose cannabis products among those seeking a balanced lifestyle. Additionally, the collaboration with Peak Processing Solutions for production emphasizes local manufacturing, supporting the regional economy and complying with local regulations, which is crucial in the tightly controlled cannabis market.
This initiative highlights Boston Beer Company's strategic approach to diversifying its beverage portfolio beyond traditional beer, tapping into the non-alcoholic cannabis beverage sector to capture new market segments amid evolving consumer preferences.
[Image by TeaPot via PR Newswire]