Key Takeaways
- Old Pal partners with Babish to introduce THC-infused sugar.
- The product offers precise dosing and versatility in recipes.
- Available at select dispensaries starting July 2024.
A Culinary-Cannabis Collaboration
Old Pal, a cannabis lifestyle brand, announced in a news release that it has teamed up with culinary YouTube sensation Andrew Rea, known as Babish, to unveil "Old Pal x Babish THC-Infused Sugar."
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This innovative product aims to revolutionize the cannabis-infused food and beverage market by offering a versatile and customizable ingredient that integrates seamlessly into various recipes.
Quality and Creativity Combined
Old Pal is recognized for its commitment to quality cannabis products, while Babish brings his culinary creativity and passion for cooking to the table. The collaboration promises to enhance the consumer experience by providing a unique way to incorporate cannabis into daily culinary practices.
Rusty Wilenkin, Co-Founder and CEO of Old Pal, expressed his excitement in the release: "With Babish's culinary expertise and our shared commitment to creating memorable experiences, we believe 'Old Pal x Babish THC-Infused Sugar' will redefine the possibilities of cannabis-infused baking and beverages."
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Product Features
The THC-infused sugar is derived from high-quality cannabis extracts and meticulously selected ingredients, ensuring consistency and quality. Key features include:
- Premium Quality: The sugar is micronized and derived from carefully selected cannabis extracts.
- Versatility: It can be used in a wide range of recipes, from baking to beverages.
- Precise Dosing: Each container includes 100 MG of THC, translating to approximately 5 MG per teaspoon.
- Safety and Transparency: Crafted in partnership with Azuca, the product emphasizes quality, safety, and transparency for consumer confidence.
Andrew Rea, the creative force behind Binging with Babish, shared his enthusiasm for the product. He reminisced about his early experiences with improvised edibles and expressed excitement about this new, precise, and versatile product.
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He highlighted in the release the ease of incorporating the infused sugar into favorite recipes, making it a fun and innovative way to enjoy cannabis-infused edibles and cocktails.
Availability and Distribution
Starting in July, "Old Pal x Babish THC-Infused Sugar" will be available at select dispensaries. It can be found in New York at The Travel Agency, Strain Stars, Flynn Stoned, and Curaleaf. In Arizona, Curaleaf stores will exclusively carry the product.
Later this year, the product will expand to additional states, including Maryland, Virginia, New Jersey, and Colorado, through a collaboration with The Cannabist Company. For a complete list of store locations, consumers can visit oldpal.com/infused-sugar and follow @oldpal for updates.
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About Binging with Babish
Andrew Rea, the creator behind Binging with Babish, is a self-taught chef and filmmaker with a global audience of over 10 million on his Babish Culinary Universe channel.
Known for series like "Binging with Babish" and "Basics with Babish," Rea has partnered with major brands and released bestselling cookbooks. His latest venture into the cannabis space with Old Pal marks a new chapter in his diverse culinary career.
About Old Pal
Old Pal is a leading cannabis lifestyle brand dedicated to quality and simplicity. Its products are designed to be accessible and easy to share, promoting a balanced and fulfilling life. Old Pal's offerings are available in multiple states, and there are plans for further expansion in 2024. More information can be found at oldpal.com.
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Consumer Warning
This product is intended for adults 21 and over. It should be kept out of reach of children and pets. In case of accidental ingestion, immediately contact the Poison Center hotline or emergency services. Consume responsibly, as cannabis can be addictive.