Key Takeaways
- Subculture Delta Beverages has released the first shelf-stable THC-infused cold brew coffee in collaboration with Diesel Beverages.
- The beverage is available in Original Cold Brew and Oat Milk, each containing 5mg of Delta-9 THC.
- Awarded the 2023 High Spirits Awards Platinum Medal, it is crafted from Ethiopian Arabica beans.
- Available online and at Subculture Coffee locations in South Florida.
Launch Announcement
Subculture Delta Beverages Inc., a collaboration between Subculture Coffee and Diesel Beverages, unveiled a new THC-infused cold brew coffee on May 15, 2024. According to the news release, this product is the first to be shelf-stable and offers a unique blend of coffee and cannabis.
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Product Details
- The THC-infused cold brew is offered in Original Cold Brew and Oat Milk variations.
- Both are made with 5mg of Delta-9 THC per serving and feature a Hydrophobic Molecule Delivery system that extends the effects for up to two hours.
Quality and Ingredients
The cold brew uses fair-trade Ethiopian Arabica beans, ensuring a high-quality coffee base without additives or preservatives. This aligns with Subculture's commitment to sustainability and Diesel Beverages' focus on health-conscious, innovative drinks.
Availability
As co-founder Rodney Mayo highlighted, the beverages are available online at drinksubculture.com and Subculture Coffee locations throughout South Florida.
"Our new cold brews combine our decades-long mastery of coffee with the latest in cannabis innovation, offering a mood-elevating twist to your daily pick-me-up," Mayo stated in the release.
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About the Companies
- Subculture Coffee, part of the Subculture Restaurant Group since 1987, sources and roasts its beans in-house.
- Diesel Beverages specializes in cannabis-infused drinks, contributing to a growing niche in the beverage industry.
Why We Care
Subculture Delta Beverages' launch of the world’s first shelf-stable THC-infused cold brew coffee positions it strongly within the rapidly growing cannabis beverage market. The market is projected to expand from $5.83 billion in 2023 to $198.66 billion by 2032, with a CAGR of 48%.
The product aligns with the shift towards wellness drinks, evident from the rising consumer interest in non-alcoholic, health-focused beverage options.
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North America and Europe lead this market surge due to progressive cannabis legislation and increasing consumer willingness to try innovative cannabis-infused products. Subculture leverages advanced formulation technology, like its patented Hydrophobic Molecule Delivery system, to differentiate its offerings in the competitive market, where continuous innovation is critical to capturing market share.
[Image via Subculture Delta Beverages]