Seattle, WA--Stoli Group, manager and distributor of wines and spirits, is set to debut in the non-alcoholic beverage market by investing in The Pathfinder Hemp and Root. This acclaimed non-alcoholic amaro is causing ripples in the industry.
[Image via Stoli Group]
According to a release, gaining steady popularity among conscious drinkers, cocktail aficionados, bartenders, and baristas, The Pathfinder is witnessing a surge in demand, evident from its 10,000+ waiting list and the introduction of a limited-edition collector's bottle (available at $39.99) to meet the increased consumer interest.
"We are excited about investing in The Pathfinder Hemp and Root and the diversification it brings to the Stoli Group portfolio," commented Damian McKinney, Global CEO of Stoli Group, as per the release. "The Pathfinder is a true trailblazer in the zero-proof category and as this massive shift in the culture of socialization continues, The Pathfinder and Stoli Group combo creates limitless possibilities."
Compared to the illustrious Pappy Van Winkle by The New York Post, The Pathfinder has successfully raised the bar for non-alcoholic beverages, earning the title of the top-selling product in many nationwide non-alcoholic retailers.
"We have won over a lot of skeptics who didn't believe that non-alcoholic options would find a place in the beverage world," noted Kraig Rovensky, Global Ambassador for The Pathfinder Hemp and Root, as per the release. "We're blazing a trail for those who want to try something different – and the demand we've seen in the past few months proves that zero-proof spirits are here to stay."
The Pathfinder, versatile in its applications, can be served in coffee, sipped neat, served on the rocks, or used as the base of a cocktail. "The Pathfinder is a pioneering non-alcoholic spirit made from fermented and distilled hemp resulting in a highly unique bitter, sweet, and complex elixir that is remarkable and highly versatile," says Guy Escolme co-founder, as per the release. "In a world of imitation, The Pathfinder is a true disruptor, endorsed by trailblazing bars and world-class bartenders who prioritize innovation over imitation. The Pathfinder and Stoli Group embarking on this new journey together is truly a new frontier!"
Learn more in the PR Newswire release.