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SpectrumLeaf Debuts COCO To Take On The Nicotine Pouch Arena

Sep 20, 2023

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Stockholm, Sweden--SpectrumLeaf has officially unveiled COCO – a nicotine pouch built around the innovative use of coconut coir fibers.

This product harnesses the highly porous nature of coconut coir fibers to guarantee a smoother, extended-release of flavor and nicotine. 

"SpectrumLeafs' mission has always been to break conventional molds to develop unique products with the customer in mind,” said Felix Sundström, CEO of SpectrumLeaf AB, according to a PR Newswire release

“The concept of COCO is a reimagined pouch developed as a response to the nearly identical all-white nicotine pouch segment," Sundström added, noting that the realization of COCO from concept to product reflects precisely how the company has managed to combine heritage, authenticity, and the right amount of counter-reaction to this homogenization.

A Meeting of Minds: SpectrumLeaf and Cannadips

"However, COCO would not have been possible without Cannadips, a Californian-based brand led by CEO Case Mandel specializing in pouch-in-mouth technology such as proprietary delivery methods and all-natural flavorings,” added Sundström, per the release. 

“It's the combination of Scandinavian pouch expertise with Cannadips' product formulation and exclusive flavor technology that truly made COCO possible.”

Distribution partners such as the Haypp Group through Snusbolaget.se and Nettotobak.se in Sweden and Snushus in Switzerland will make COCO accessible to nicotine pouch aficionados.

Natural Ingredients and Wide Flavour Profile

The release noted that COCO's commitment to authenticity shines through its ingredients: natural sweeteners, certified organic palm oil, and no traces of GMO, gluten, or soy. 

This vegan product will debut with four tantalizing flavors: Natural Mint, Tropical Mango, Clean Peach, and Blue Razz.

For a detailed look, interested individuals can head to thecocopouch.com.

A Natural Evolution: Introducing Voon Hemp Pouches

Earlier this year, the company announced its partnership with Voon Innovation to introduce an all-natural hemp pouch: Voon hemp Snus. 

This product, which offers a unique smokeless cannabis experience devoid of nicotine, results from intensive R&D efforts.

"We came together as both Snus and CBD enthusiasts with the goal of developing a revolutionary hemp pouch product that existing Snus, nicotine pouch and CBD users can all enjoy comfortably," said Frank Svandal, co-founder of Voon Innovation and founder of Northerner.com, per the report. 

"The nanoparticles are so small that they can pass straight through biological membranes. Our novel formulation allows the hemp to be efficiently absorbed directly under your lip," Scandal added in the report.

The report noted that with its unique technology, Voon ensures a hemp experience that's devoid of THC but rich in hemp cannabinoids. 

Echoing these sentiments, Sundström said that they have maintained our product's natural, vegan character, ensuring it's gluten, soy, and GMO-free.