Key Takeaways:
- RIV Capital and Cansortium have launched the MOODS cannabis brand in New York.
- MOODS products include a variety of vaping options, quickly becoming the top-selling vape brand in September.
- The launch will be celebrated at the Revelry Cannabis Festival on October 4-5, 2024.
On October 3, 2024, RIV Capital Inc. announced the successful launch of the MOODS cannabis brand in New York, in partnership with Cansortium Inc.
The new line of products, now available at Etain-branded dispensaries and select third-party locations, features a range of effect-driven options designed to enhance the user experience.
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The MOODS brand introduces a variety of products, including:
- MOODS Mini All-in-One: A compact, rechargeable device designed for rich flavors.
- MOODS 0.5g Dash All-In-One: A sleek vaping option with optimized heating for smooth hits.
- MOODS 1g Cartridges: High-quality cartridges offering a blend of innovative and familiar experiences.
The launch has exceeded expectations, with MOODS quickly becoming the number one selling vape brand in New York retail stores during September, both in dollar and volume sales.
Dave Vautrin, Interim CEO of RIV Capital, noted the successful integration of the brand and its potential for future growth, particularly within the wholesale division.
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To celebrate the launch, RIV Capital and Cansortium will participate in the Revelry Cannabis Festival on October 4-5, 2024, in New York City.
This event will highlight the intersection of cannabis and culture, featuring performances, keynote speakers, and brand activations, allowing attendees to experience the new MOODS products firsthand.
The introduction of the MOODS cannabis brand marks a significant milestone for RIV Capital and Cansortium, reflecting their commitment to delivering innovative products to the expanding cannabis market in New York.
With strong initial sales and an engaging presence at industry events, MOODS is poised for continued success in the competitive landscape