Denver, CO--Ripple, which makes fast-acting, water-soluble THC, has launched its third Live Rosin Ripsticks after collaborating with cannabis extractor DabLogic and artist Ellie Paisley.
This latest small-batch live rosin collaboration offers DabLogic’s award-winning Hazelnut Cream live rosin enhanced with Ripple’s proprietary powderization techniques.
A Blend of Expertise
A news release by the company notes that the low-temperature powderization process deployed by Ripple effectively preserves and augments Hazelnut Cream’s distinct terpene and cannabinoid profile.
The director of R&D for Ripple, Keith Woelfel stated in the news release that Live Rosin is a game changer for discerning consumers. He elaborated that Ripple’s deep expertise in food science and powderization, in tandem with DabLogic’s fresh, whole plant extract, enhances their product offerings.
Endorsing Quality and Innovation
Julian Casellas, founder and CEO of DabLogic, expressed in the release that partnering with Ripple was an obvious decision as both companies share a commitment to delivering high-quality, innovative products that give consumers the best the cannabis plant can offer.
The Live Rosin Ripsticks package contains ten terpene-flavored powder packets, each designed to be poured directly onto the tongue. Each package delivers a total of 100 mg of full-spectrum THC. Adding a touch of art, every package features unique label art from Ellie Paisley, a recognized artist known for her psychedelic sensibilities.
Previously, Ripple had partnered with Nokhu Labs to launch two Live Rosin Quickstick offerings: Lost Cause and Tropicana Banana. Priced at $24, the Live Rosin Lipsticks are available at over 70 dispensaries across Colorado while supplies last.
Ripple’s Rebranding and Launch of New CBG Edible
As part of its first rebranding since its inception in 2016, Ripple launched a new CBG dissolvable product, Revive. The rebranding process has been informed by extensive industry research and consumer feedback.
Rebranding to Reflect Performance and Quality
Ripple’s VP of Marketing, Missy Bradley, shared in a report that the rebranding aimed to enhance the product’s aesthetic to match its unrivaled product performance as it seeks to be admired for its convenient, reliable, and discreet products, and the rebranding process is expected to underscore these unique attributes.
Expanding Product Suite
Ripple has expanded its product suite with Revive, the balanced blend of THC and CBG, alongside its rebranding. The product joins the company’s existing lineup of dissolvable products, including Pure (THC), Balanced (1:1 THC:CBD), Relief (40:1 CBD:THC), and Sleep (2:1 THC:CBN). Ripple products are unflavored, water-soluble powders that can be mixed into any food or drink, giving consumers control over their cannabis consumption.
Justin Singer, CEO of Ripple, highlighted in the release that product quality remains their priority. He expressed enthusiasm for the rebranding and adding Revive to the suite of products, stating that these developments would enable Ripple to cater to a broader range of consumer needs.
Ambitious Colorado Cannabis Market
Ripple’s rebranding and product launch comes when Colorado’s cannabis market is booming. According to regulators, legal sales of marijuana in Colorado topped $2.1 billion in 2020, the highest figure recorded since sales of recreational cannabis began in the state in 2014.
Recreational marijuana sales were also the highest ever, with the state’s adult-use cannabis retailers ringing up $1.75 billion worth of purchases in 2020, an increase of 24.1% over the previous year.
Sales of medicinal cannabis rose 30.7% to $442.5 million in 2020, the first significant increase in medical marijuana sales since 2016.
Ripple has been a leader in Colorado’s cannabis market since its inception in 2016, offering products that appeal to a wide range of consumers. The company has partnered with several dispensaries across the state, such as Budtrader Colorado and Maggie’s Farm Marijuana Dispensary, to distribute its products.
With its rebranding and product launch, Ripple aims to consolidate its position as a trusted and reliable brand in Colorado’s cannabis industry.