Delta, British Columbia--Pure Sunfarms Corp., a wholly-owned subsidiary of Village Farms International, Inc., announced in a release that it has expanded its brand portfolio for the first time into the value segment with the launch of The Original Fraser Valley Weed Co., a recreational weed brand that offers bulk dried flower grown in British Columbia’s Fraser Valley.
The Original Fraser Valley Weed Co. offers bulk ounces of whole flower at great prices targeted at price-sensitive, frequent purchasers looking for good value, good potency and consistent availability. The weed that is greenhouse-grown and expertly cultivated in BC’s finest growing region: the Fraser Valley. Pure Sunfarms is the licensed producer of record for The Original Fraser Valley Weed Co.
“We saw a strategic opportunity to launch a new brand offering weed in large format that is positioned in a lower price tier than our flagship brand, Pure Sunfarms,” said Mandesh Dosanjh, President & CEO, Pure Sunfarms, in the press release. “The Original Fraser Valley Weed Co. offers consumers no-fuss, dependable, potent weed that’s grown in BC’s Fraser Valley and never in short supply—because we know weed grows better in the valley, and soon our consumers will know it too.”
The Original Fraser Valley Weed Co.’s initial offering includes ounce packs of popular, potent, BC-grown dried flower strains: D. Burger and MAC 1, will be available in Alberta in the weeks ahead.
Read more in the release.