Santa Rosa, CA--Proof, a California cannabis wellness company, announced in a press release that co-Founder Julie Mercer-Ingram has accepted the role of Chief Executive Officer. Since founding Proof in 2016, Julie has served as General Counsel and Creative Director.
Julie is an industry advocate, policy expert, legal strategist, and creative director. She conceived of and launched Super Wow, Proof's recreational brand, and is responsible for Proof and Super Wow's signature branding.
As CEO, Julie's goal is to make cannabis more inclusive and accessible. Julie's first change as CEO is to respond to tough economic times by reducing prices across Proof's menu. "Proof makes high-quality products at affordable prices. By lowering our prices, Proof is standing by its customers and helping people feel better through cannabis," says Julie in the press release.
Fortunately, Proof is in a great position to help consumers. Through rigorous operational practices and ruthless fiscal discipline, Proof remains one of the only women-led, bootstrapped, profitable legacy brands in the California market, having successfully competed against corporate giants.
"Proof has been able to scale with zero outside growth capital. We're a unicorn in cannabis because we have no debt, we are profitable, and we're a top brand in our categories in California, the largest cannabis market in the world. This allows us to pay it forward and focus on our customers' product needs and budgets," states Julie.
Under Julie's leadership, Super Wow and Proof will continue to push the industry forward by releasing several new products this month, including a CBG Elixir for focus and energy and two new Super Wow flavors.
Here's the original press release.