Key Takeaways
- Pleasantrees announces the January Mystery Weed contest, allowing customers to guess mystery cannabis strains.
- Correct guesses enter participants in a draw for a grand prize trip to Miami, FL.
- Four popular strains will be reintroduced anonymously; correct identification of three yields a free ounce of craft cannabis.
- Contest is exclusive to members of the Loyaltrees loyalty program, with participation requiring a purchase.
- The grand prize includes airfare and a two-night hotel stay in Miami for the winner and a guest.
The Contest Details
Pleasantrees has launched an engaging contest for cannabis enthusiasts named the Mystery Weed contest. This promotion, running throughout January, involves anonymously reintroducing four of Pleasantrees' most popular strains.
Participants are challenged to identify these mystery strains correctly. Those who successfully guess all four strains become eligible for the grand prize draw, which is an all-expenses-paid trip for two to Miami, FL.
The contest also offers a secondary reward. Participants identifying at least three strains correctly will receive a free ounce of Pleasantrees' signature craft cannabis. This promotion not only tests customers' cannabis knowledge but also enhances engagement with the brand's product line.
Participation and Eligibility
To be eligible for the Mystery Weed contest, participants must be members of the Loyaltrees loyalty program at the time of their entry.
Joining the program is straightforward and can be done through the Pleasantrees app, via text, or by visiting their website. The mystery strains, available in 1/8th quantities, are sold for a limited time, with each purchase including an entry form accessible through a QR code. The entry form provides hints to assist in the guessing process.
About Pleasantrees
Pleasantrees stands out as a vertically integrated, multi-state cannabis company. Based in Michigan, it's renowned for cultivating high-quality craft cannabis. The company operates multiple retail establishments and boasts state-of-the-art cultivation and processing facilities. Their focus on quality and community-centric approach has positioned them as a leader in the cannabis industry.
What We Think
Pleasantrees' Mystery Weed contest is a brilliant marketing strategy that cleverly engages consumers while showcasing their product range.
The contest creates a unique experience beyond typical promotional tactics by intertwining customer interaction with product education. It incentivizes product trial and loyalty program participation and strengthens brand awareness and customer engagement.
Moreover, the contest's element of competition and the attractive grand prize of a Miami trip add an exciting layer to the customer experience. This initiative reflects Pleasantrees' innovative approach in the evolving cannabis industry, emphasizing customer engagement and product excellence.