Key Takeaways
- Pet Releaf launches Pet Releaf University, an online training platform for retailers.
- Retail partners to receive dedicated support specialists for personalized assistance.
- The company reiterates its commitment to being family-owned and woman-operated.
Denver, CO--Pet Releaf is rolling out new initiatives to strengthen its retailer relationships. The newly launched Pet Releaf University provides an online training resource to boost retailer expertise in pet CBD products.
[Image via Pet Releaf]
Retailers can deepen their product knowledge and win rewards by completing various educational modules on the platform.
Understanding the need for direct interaction, Pet Releaf assigns a trio of specialists to each retail partner.
According to a news release, these teams, composed of Customer Service, Sales, and Marketing specialists, offer customized support, ensuring that retailers have all the necessary tools and information to succeed in the competitive CBD space.
Steadfast in Values
Pet Releaf reconfirms its core values, emphasizing its unique position as a family-owned and woman-operated enterprise in the pet CBD industry.
"At Pet Releaf, we are committed to providing the highest level of support to our retail partners," said Co-Founder Chelsea Gennings in the news release. "We believe that well-informed and supported retailers are essential to delivering our mission of improving pets' lives through the power of CBD.
"Pet Releaf University and our dedicated specialists are just some of the ways we are investing in our valued stores."
With a commitment to authenticity and a pet family focus, the company continues to lead with a culture rooted in inclusivity and empowerment, particularly for women in leadership roles.
A Culture of Inclusion and Quality
Co-Founder Chelsea Gennings and CEO Alina Smith express pride in Pet Releaf's identity, which has been instrumental in driving innovation while maintaining a high standard of quality and transparency in their CBD products.
According to another release in July, this approach has earned the trust of pet owners seeking organic, rigorously tested CBD solutions for their pets' well-being.
"Our commitment to being family-owned and woman-operated is a fundamental part of who we are as a company," said Alina Smith, CEO of Pet Releaf, in the release. "We are proud to have built a strong foundation on these values and continue to drive innovation in the pet CBD industry while staying true to our roots."
What Do We Think
Pet Releaf’s latest initiatives to empower retailers with knowledge and support are strategic moves that highlight the company's dedication to growth and excellence in the pet CBD market.
The reinforcement of their status as a family-owned and woman-led business resonates with current industry trends toward more inclusive and values-driven companies.
Pet Releaf's focus on education, support, and core values sets a precedent for others in the industry to follow.