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PAX Launches Live Rosin Cannabis-Infused Gummies in Partnership with Blackbird Doughnuts

Jul 4, 2023

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Boston, MA--Leading global cannabis brand PAX is diversifying its offerings by introducing PAX Live Rosin Gummies, its first venture into premium cannabis-infused edibles. These vegan and gluten-free gummies are made with real fruit and contain no solvents, artificial flavors, or colors. They come in three flavors: Wild Strawberry, Heirloom Peach, and Summer Mango.

[Image via Herb]

According to a news release, PAX has partnered with Boston's cherished Blackbird Doughnuts, a women-led doughnut chain, to commemorate the launch. Although these doughnuts won't incorporate cannabis, they will have fruit glazes that mirror the new gummy flavors. These special doughnuts will be showcased at preview events, selected retail activations, and the Flower Expo, a Massachusetts-based cannabis trade show.

In the release, PAX's Vice President of Product Development, Brian Witlin, showed his enthusiasm for the collaboration, underscoring that PAX and Blackbird Doughnuts are dedicated to utilizing high-quality, all-natural ingredients to bring joy to consumers. Echoing this sentiment, Elena De Silva, Managing Director of The Gallows Group, which houses Blackbird Doughnuts, voiced her excitement for the partnership with PAX.

The release noted that PAX Live Rosin Gummies are set to debut in Massachusetts this June, with each serving containing 5mg of THC and each package offering 20 servings (100mg of THC in total). With a starting price of $28 MSRP, consumers can locate retailers on the PAX website. The product's distribution will extend to California, Colorado, and New York later in the year.

Learn more in this release on RetailWire.