New York & California--Old Pal, a cannabis lifestyle brand, has spread its wings to New York.
According to a PR Newswire release, with its inception in New York, Old Pal seeks to endow the city's diverse communities with its unmatched product quality and its ethos of bringing people together.
"Returning to our home state with Old Pal is incredibly meaningful. We're not just offering a product; we're introducing a lifestyle of unmatched quality that's all about simplicity and community," said founder and CEO Rusty Wilenkin, per the release.
"We can't wait to make new pals in New York, see them interacting with our brand, and enjoying Old Pal across the state," Wilenkin added.
To guarantee that its signature quality is retained in this new market, Old Pal has forged a strategic alliance with Pura, a top-tier cannabis manufacturer. This synergy ensures Old Pal fans in New York can expect the same pristine quality they are accustomed to.
The release noted that upon launch, New York City's Union Square Travel Agency and Housing Works, two prime cannabis retailers, will stock the complete range of Old Pal products.
Dave Vautrin, Operating Partner at Union Square Travel Agency, expressed enthusiasm, noting the unique features of Old Pal's ready-to-roll resealable pouch, which brings variety and quality to the table.
A Fruitful Partnership with 22nd Century
It was reported earlier this year Old Pal has aligned with 22nd Century, marking its second exclusive license, manufacturing, and distribution agreement in the hemp/cannabis sector.
Born in California in 2018, Old Pal has not only made waves with its cannabis products but has also positioned itself as a significant cultural entity with its expansive line of apparel and home goods.
The report noted that the exclusive licensing with 22nd Century encompasses non-delta-9 THC, hemp-derived Old Pal products and accessories.
This synergy aims to capitalize on the 22nd Century’s comprehensive sales and distribution framework and robust manufacturing infrastructure, offering an integrated solution from production to market.
In the report, the CEO of 22nd Century, James A. Mish, underlined the potential of this collaboration, emphasizing how it allows brands like Old Pal to concentrate on product innovation and marketing.
He highlighted the anticipated revenue opportunities, with agreements with Cookies and Old Pal projected to generate over $140 million.
With these ventures in play, Old Pal's trajectory in the cannabis industry seems poised for significant growth, reinforcing its status as a brand that fuses quality with camaraderie. Besides, Old Pal's New York expansion only adds to the brand value.