Key Takeaways
- OGeez!, an Arizona-based cannabis gummy company, introduces two new products: The Naturals and The Big OGeez!.
- The Naturals is a live rosin, vegan gummy, launched in Sweet Clementine flavor, marketed as "Whole Plant Goodness."
- The Big OGeez! is a mega-sized version of the popular Peg's Raspberry Orange RSO gummy, divided into ten portions totaling 100 milligrams.
- CEO Bran Noonan highlights the uniqueness of these products and their expected impact in the Arizona market.
- OGeez! plans to expand into additional states in early 2024, following the success of these new offerings.
Product Innovation and Market Impact
The launch of The Naturals and The Big OGeez! is a significant step forward for the brand.
The Naturals, a live rosin vegan gummy, nods to the growing demand for natural and plant-based products. This product aligns with current consumer trends towards healthier, more sustainable options, with the tagline "Whole Plant Goodness" encapsulating its natural extraction method.
The Big OGeez!, on the other hand, caters to consumers seeking higher potency products. As a mega version of the company's popular RSO gummy, this product satisfies a growing segment of the market looking for more substantial dosage options.
Consumer Response and Industry Trends
Paul Hinojos from Valley of the Sun dispensary remarks on the promising potential of The Naturals, particularly its appeal beyond traditional cannabis connoisseurs.
"The new OGeez! Naturals live rosin is going to be a game changer," Hinojos said in a news release. "I was initially worried about the texture and flavor with this being the first vegan option from OGeez!, but boy was I wrong. The flavor complements the live rosin very well and is a must try."
CEO Bran Noonan emphasized the accessibility and appeal of these new products to a broader consumer base.
"It's double trouble with these two new gummies," Noonan said in the release. "They are both going to wow consumers in different ways and carve out their own unique identities."
"We're extremely excited to be launching them into the Arizona market now and to have them teed up when we enter several other states," he added.
The introduction of these gummies comes at a time when the cannabis market is experiencing rapid growth.
With U.S. cannabis sales projected to reach $33 billion in 2023, companies like OGeez! strategically positioned themselves to capitalize on this expanding market.
What We Think
The launch of The Naturals and The Big OGeez! by OGeez! is a strategic move that demonstrates the company's commitment to innovation and market responsiveness.
These products not only cater to diverse consumer preferences but also signify a growing trend in the cannabis industry towards natural, high-quality ingredients and varied potency options.
The expansion of OGeez! into new markets indicates a robust growth trajectory for the company, driven by a deep understanding of consumer needs and market dynamics. As the cannabis industry continues to evolve, OGeez!'s focus on product innovation and market expansion positions it as a formidable player in the competitive cannabis market.
[Images by OGeez! via PR Newswire]