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NFL Legend Ricky Williams’ Highsman Brand Debuts in Arizona through Trulieve’s Exclusive Partnership

Jan 21, 2023

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Tallahassee, FL--Trulieve Cannabis Corp. has launched Highsman, a cannabis lifestyle brand, in all its Arizona retail locations.

[Image via Trulieve Cannabis Corp.]

Ricky Williams, Founder and President of Highsman, stated in a news release that the expansion of the brand into Arizona is made possible through the retail partnership with Trulieve and Abundant Organics, and he praised their organic living soil cultivation techniques for producing some of the cleanest and most flavorful flowers he has ever tried.

He also added in the release that both partners share the same enthusiasm for physical and mental healing and the vision of the Highsman brand for anyone seeking greatness and mental and spiritual well-being.

Williams will appear in person at select Trulieve and Harvest retail locations for meet-and-greets.

Wednesday, January 25

  • 2:00 - 3:00 p.m. – Harvest of Cottonwood, 2400 Arizona 89A
  • 6:00 - 6:30 p.m. – Harvest of Phoenix Alhambra, 2630 W Indian School Rd.
  • 7:00 - 8:00 p.m. – Trulieve of Roosevelt Row, 1007 N 7th St.

Thursday, January 26

  • 2:00 - 3:00 p.m. – Harvest of Tempe, 710 W Elliot Rd.
  • 3:30 - 4:30 p.m. – Harvest of South Mesa, 938 E Juanita Ave.
  • 5:00 - 6:00 p.m. – Harvest of Scottsdale, 15190 N Hayden Rd.

"Trulieve is excited to launch this limited-time exclusive partnership with legendary NFL player Ricky Williams in Arizona, just weeks before the Super Bowl will be hosted in the state," said Kim Rivers, CEO of Trulieve, in the news release. "Ricky was well-known for his belief in the power of cannabis during his playing days, and the Highsman brand reflects his values and passion for cannabis. We are proud to launch Highsman products in the Arizona market."

Per the report, Highsman will be exclusively sold at Trulieve and Harvest's Arizona retail locations until February 4. The brand has partnered with Abundant Organics to offer premium, organically-grown cannabis products. Williams has personally curated the selection, which includes eighths and pre-rolls.

Link to the news release.