New York, NY--MJ Unpacked, the national cannabis trade event catering exclusively to brand and retail executives and accredited investors, announced in a news release that it s set to return to the New York Hilton Midtown from April 26th to the 28th.
[Image via MJ Unpacked]
This year's event is being rebranded through a strategic partnership with ABC Brand / Design. The latter was launched in February 2021 by Sam and Johanna Arellano, who possess decades of experience in CPG branding and design. The company has worked with major brands like Nike, Lululemon, and Red Bull, leading cannabis brands such as Curaleaf, Seed & Smith, and WUNDER.
MJ Unpacked launched its first live event in October of 2021 and has held three national events since then. This year's event is expected to draw around 3,000 highly curated delegates. The event will feature two conference programs, the main Conference for operators and a venture summit exclusively for investors, fund managers, and family offices. The Brand Experience Hall will showcase leading cannabis brands from across the US cannabis ecosystem alongside select industry suppliers relevant to the licensed operators.
Co-founder Kim Jage commented in the news release that "Sam and his team at ABC Brand / Design nailed it.
"The rebrand best reflects who we are and where we're going. We made a splash when we launched and have every intention of being iconic," Jage said in the release. "Thanks to ABC Brand /Design, our new look supports the vision."
The organizers aim to create unique experiences for their guests while prioritizing the principles of hospitality. The event is being held at a pivotal moment in New York's adult-use cannabis market, and the excitement surrounding expansion on the east coast is expected to make this a sellout event.
Learn more in this news release.