Representing his brand, Tyson 2.0, he's set to make waves at the InterTabac trade show and with a captivating video reuniting him with a tiger to promote a new partnership.
[Image via Tyson 2.0]
According to a PR Newswire release, Tyson graced the InterTabac trade show on September 15, attending from 2:00-4:45 p.m.
The iconic boxer unveiled their latest cone product collaboration with partner Futurola. Fans of the boxing legend found him seated at the Futurola booth in Hall 5, D14, from 2:00-3:15 pm.
The report noted that Futurola, known for its premium rolling and smoking accessories, has collaborated with Tyson on the Futurola x TYSON 2.0 Blunt Cones.
This unique product is a tobacco-free, cruelty-free blunt paper blended with terpenes from Tyson's cherished strain, the Toad.
"We're thrilled to have Mike at the Futurola booth of such a key international event in the tobacco and smoking accessories space," said Adam Wilks, CEO of Carma HoldCo, per the release.
Tyson will also represent his alliance with J-brands, a first-rate CBD and Hemp product producer, at their booth in Hall 8, D14, from 3:30-4:45 pm.
Mike Tyson's Tiger-Packed Video and Partnership
According to a PR Newswire release, a thrilling video has been released as a testament to the growing partnership between Tyson 2.0 and Futurola.
It showcases Mike Tyson alongside a tiger, relishing the Futurola x TYSON 2.0 Blunt Cone. This video not only salutes the globally recognized brand's success but also reminisces about Tyson's iconic past association with tigers.
The Futurola x TYSON 2.0 Blunt Cone, now available in 13 countries, combines tobacco-free, cruelty-free, vegan blunt paper with terpenes from Tyson's beloved TYSON 2.0 strain, "The Toad."
It emphasizes top-tier craftsmanship and rigorous quality-control standards. Each cone is individually encased in robust glass tubes.
"We are thrilled with the success of our partnership with Tyson 2.0," said Patrik Eriksson, Partner of Futurola, per the release. "Together, we have created a truly innovative and high-quality product line that has resonated with consumers around the world."
"Mike Tyson's passion and dedication are reflected in everything we do at TYSON 2.0. Futurola shares this devotion to excellence, so the commercial made perfect sense," added Adam Wilks, CEO of TYSON 2.0, per the release.
"And by revisiting Mike's iconic relationship with tigers in this video, we symbolize the powerful bond between our brands, TYSON 2.0 and Futurola, and our shared commitment to delivering an undisputed experience customers expect from us."