Los Angeles, CA--Today marks the debut of Nowadays, a cannabis-infused spirit offered nationwide.
[Image via Nowadays]
Available in Low Dose and Micro Dose, this beverage provides a light, enjoyable buzz in a familiar 750ml bottle format.
The product aims to blend seamlessly with any bar cart, Nowadays can be consumed like traditional alcohol—straight, on the rocks, or mixed in cocktails.
In contrast to edibles, both variations of Nowadays boast rapid, consistent onset times, offering a gentle lift within just 15 minutes.
As per a release, Justin Tidwell, Nowadays Co-Founder, explains that the brand's mission is to revolutionize how people drink by offering an accessible entry point to cannabis instead of alcohol.
The future of the cannabis industry hinges on attracting mass-market consumers. Tidwell is excited for Nowadays to lead this new era with its low-dose THC in a recognizable format.
Sporting a fruit-forward taste with no cannabis flavor Nowadays is ideal for any occasion. Each 1.5 oz serving contains 10 calories and 2 mg of sugar, making it a light, easy-to-drink option for socializing or personal enjoyment.
Available online through direct-to-consumer sales and at select retailers, customers can choose from two varieties:
Nowadays Micro Dose: 2 mg THC per 1.5 oz serving (33MG THC per 750ml bottle), providing a light, manageable buzz perfect for new cannabis users.
Nowadays Low Dose: 6 mg THC per 1.5 oz serving (100MG THC per 750ml bottle), delivering a more potent buzz for experienced cannabis consumers.
According to the release, Anthony Puterman, Nowadays Co-Founder, is proud to offer the first cannabis-infused spirit with mass market availability. Nowadays plans to expand its retail presence in the coming months, catering to as many consumers as possible with its low-dose cannabis products.
It is available to customers 21 and over in 35+ states, online, and select retailers. The 33 mg THC Micro Dose bottles retail for $39.99, while the 100 mg THC Low Dose bottles are priced at $59.99.
Learn more in the release.