Key Takeaways
- Jones Soda Co., under its Mary Jones brand, has launched a new product, HD9-infused gummies, available in flavors like Berry Lemonade, Green Apple, MF Grape, and Orange & Cream.
- The gummies are offered in 50MG and 100MG packs, catering to the increasing consumer shift towards cannabis products, specifically edibles.
- Mary Jones continues to expand its presence in the cannabis market, building on its brand reputation from the craft soda industry.
Expanding into New Territories
Jones Soda Co. announced in a news release the introduction of Mary Jones HD9 Gummies, a new line of Hemp Delta-9 (HD9)-infused products. This move comes as part of the company's expansion into the cannabis market, which began with its entry into the non-alcoholic beverage segment in 2022.
The new gummies are available in 50MG and 100MG packs, each containing 10 gummies, and feature the traditional Jones Soda flavors adapted for HD9 consumption.
ALSO READ: Mary Jones Dives Into Hemp Delta 9 Market with New Craft Sodas and e-Commerce Platform
Embracing the Edibles Trend
Mary Jones's launch of HD9 gummies taps into the growing consumer interest in cannabis edibles across the United States. These products, using pure cane sugar, mirror the taste and quality of Jones Soda and are available in award-winning flavors.
The introduction of these gummies aligns with a broader market trend where consumers increasingly prefer new and varied cannabis product formats over traditional options.
Market Response and Availability
According to David Knight, CEO of Jones Soda, the expansion into HD9 gummies aims to meet modern consumers' evolving preferences and interests. The gummies are available for purchase in various retail settings, including liquor stores, smoke shops, grocery stores, and online platforms. This distribution strategy leverages Jones Soda's existing retail footprint and addresses the explosive retail and consumer interest in the Mary Jones brand, particularly in new markets like Washington and Canada.
ALSO READ: Mary Jones Cannabis Sodas & Edibles Expanding Into Canada
"Our expansion to HD9 Gummies is the next step in our mission to bring consumers a range of high-quality products that meet their tastes, preferences and interests," Knight said in the news release. "The new era of consumers is rapidly changing. Mary Jones keeps pace with our new HD9 products and provides retailers with access to HD9 offerings to meet the demand."
Why We Care
Jones Soda's recent expansion into the cannabis-infused edibles market with its new line of Mary Jones HD9 Gummies showcases significant trends and shifts in consumer preferences that have broad implications for the industry. The shift towards edibles like gummies and beverages is driven by several factors that are reshaping the cannabis market landscape in 2024.
The cannabis-infused products market, particularly edibles, is experiencing robust growth. This market is projected to nearly double from $11.26 billion in 2024 to $23.96 billion by 2029, reflecting a compound annual growth rate of 16.30%.
There's a rising consumer trend towards personalized cannabis experiences, as seen with the popularity of microdosing, which allows users to manage dosage with precision for therapeutic benefits without significant psychoactive effects.
ALSO READ: Jones Soda Introduces Its Cannabis-Infused Brand Mary Jones to Washington
The broader market dynamics include a shift from traditional cannabis products like flowers and oils to edibles and drinks. This shift is part of a larger trend where consumers increasingly opt for products that offer convenience, discretion, and varied consumption experiences.
[Image via Mary Jones]