Oakland, CA--CHERRYWORLD announced in a press release an exclusive partnership with Kiva Sales and Service (KSS) to launch its brand indoor flower, fashion apparel, and accessories into the California market.
"The brand truly encapsulates the essence of the California mindset across fashion, art and culture, and we are confident CHERRYWORLD will resonate widely amongst consumers across the state," commented KSS President Brooks Jorgensen in the press release.
CHERRYWORLD is inspired by the intersections of California culture that are heavily influenced by skateboarding, fashion, music, and art. The brand is dedicated to today's generation of cultivated and curious insiders, reflecting the carefree, laid-back mindset made popular by Los Angeles' the 1980s and 1990s skateboarding scene. Their foundation is built on independence, community, and raw self-expression.
"I am thrilled to introduce and formally launch CHERRYWORLD in partnership with Kiva Sales & Services. CHERRYWORLD offers a new way of thinking and a fresh direction rooted in skateboarding, fashion, art and culture to the cannabis community," said Joshua LeVine, Co-Founder of CHERRWORLD, in the release "It is extremely important to work with the best as we build the CHERRYWORLD community and brand and the opportunity to partner with KSS from the onset is an exceptional one."
[Image via Cherryworld]
At launch, CHERRYWORLD will offer a full program of retail support, including budtender training, gifting of 1g nuggs, 2pk .35g preroll, and select fashion apparel and accessories, and merchandise. CHERRYWORLD packaging is striking and quickly identifiable. The brand draws inspiration from the playful, sun-soaked aesthetic of early skateboarding ads of the 1980's. CHERRYWORLD packaging is color-coded by strain type, pink/hybrid, bright green / sativa, black / indica, which makes them entirely unique from any other KSS brand.
Read more in this release.