Key Takeaways:
- Jones Soda unveils Pop Jones, an all-natural prebiotic beverage.
- Available in five flavors, each with just 30 calories and minimal sugar.
- The product emphasizes functional ingredients and immune support.
On September 25, 2024, Jones Soda announced the launch of Pop Jones, a new line of prebiotic beverages aimed at health-conscious consumers. Each 12 oz can contains only 30 calories and a range of unique flavors, catering to the growing demand for functional beverages.
Pop Jones will be available in five original flavors: Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit, and Mixed Berry & Kiwi.
The beverages are sweetened with a blend of real fruit juice, pure cane sugar, and natural stevia leaf extract. With just 4 grams of total sugar—only 2 grams of which are added—Pop Jones contains significantly less sugar than many competing brands and traditional sodas.
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In addition to its low sugar content, Pop Jones includes beneficial ingredients like apple cider vinegar, agave inulin, and 20% of the recommended daily intake of zinc, providing both fiber and immune support. The products are shelf-stable, eliminating the need for refrigeration.
David Knight, CEO of Jones Soda, stated that the new line aligns with rising consumer preferences for healthier beverage options. He emphasized that Pop Jones is well-positioned to thrive in a market increasingly focused on clean ingredients and lower sugar content.
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This launch is part of a broader strategy for Jones Soda, which includes several recent introductions such as Jones Minis, Jones+, and Spiked Jones, as well as new cola offerings. The brand is also experiencing significant growth through its cannabis-infused Mary Jones product line.
Pop Jones represents Jones Soda's commitment to innovation in the beverage industry, combining flavor and health in a way that resonates with today’s consumers. The new line will debut next month at select retail locations and on the company's website.