Key Takeaways
- Wrestling icons Hulk Hogan and Ric Flair's cannabis brands will partner with Premium Produce in the Nevada cannabis market.
- Products include flower, strain-specific pre-rolls, and blunts at Premium Produce partner stores.
- Nevada recently signed an omnibus bill reforming marijuana laws, doubling possession limits, and introducing employment opportunities for individuals with felony convictions.
Las Vegas, NV--Legendary wrestlers Hulk Hogan and Ric Flair have partnered with Premium Produce for their cannabis brands, Immortal by Hulk Hogan and Ric Flair Drip.
Rollout commences today and will be available across various Premium Produce partner stores.
The product range covers Immortal and Ric Flair Drip brands, featuring diverse items like flowers and specific strain pre-rolls and blunts.
According to a PR Newswire release, Priscilla Vilchis, CEO of Premium Produce, expressed her enthusiasm about the collaboration by highlighting the uniqueness of partnering with Hulk and Ric."A lot of celebrities come to us, but Hulk and Ric are different. They're strategic partners." she said, per the release.
The release noted that Adam Wilks, CEO of Carma HoldCo, anticipates a notable imprint on the Nevada cannabis scene through this collaboration.
According to a Forbes report, Nevada's Governor, Joe Lombardo, recently passed a significant bill modifying the state's marijuana statutes.
Notably, the possession and purchase limits for recreational marijuana in Nevada have more than doubled from one ounce to 2.5 ounces.
The amount allowed for cannabis concentrates has also been doubled.
Additionally, all adult-use cannabis dispensaries in Nevada can now sell cannabis products to medical marijuana patients.
Starting next year, fresh licenses for medical marijuana enterprises will not be issued, except in areas that have barred the operation of recreational cannabis dispensaries.
The report noted that Senate Bill 277 has introduced leniency regarding individuals with felony convictions in the cannabis industry.
This legislation provides the Nevada Cannabis Compliance Board the discretion to license businesses with stakeholders having prior felony convictions, provided it doesn't threaten public health or safety.
Moreover, the legislation has made amendments allowing those with particular prior felony convictions to work in Nevada's regulated cannabis industry without mandatory record expungement.
The report added that Meg Nash, a partner at the cannabis and psychedelics law firm Vicente LLP, believes these provisions mirror the core principles of the current marijuana legalization proposals.
What we think
The collaboration between wrestling legends Hulk Hogan and Ric Flair with Premium Produce signifies the merging of iconic brands with the burgeoning cannabis industry in Nevada.
This partnership, combined with the recent legislative changes, indicates a promising future for the cannabis industry in Nevada, with more inclusivity and opportunities for growth.