Key Takeaways
- House of Dank acquired an art installation by Jess Fendo through a $10,000 silent auction donation to the Belle Isle Conservancy.
- The cleat art is part of Detroit's 2024 NFL Draft 'DCLEATED' program, merging football and art to support community causes.
- The installation will be displayed at House of Dank's corporate office and future events, highlighting their dedication to local art and community initiatives.
House of Dank's Commitment to Art and Community
House of Dank announced in a news release that it has purchased a unique artwork by local artist Jess Fendo. The artwork, a larger-than-life football cleat, is inspired by Belle Isle and the Detroit River.
This acquisition is part of Detroit's 2024 NFL Draft 'DCLEATED' program, which combines football and art to support community causes.
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House of Dank acquired the cleat through a silent auction, contributing $10,000 to the Belle Isle Conservancy, demonstrating their commitment to cultural and community enrichment.
'DCLEATED' Program and Community Engagement
Detroit's 'DCLEATED' program, supported by City Walls and Visit Detroit, showcases the city's creativity while raising awareness for community initiatives. Local artists transformed cleats into 20 large creations, each paired with a nonprofit organization. These artworks were displayed around downtown Detroit during the 2024 NFL Draft, reflecting the city's community-driven projects.
Jess Fendo's installation captures the essence of the historic Belle Isle Aquarium and features an Old English "D," symbolizing Detroit. House of Dank displays this cleat at their corporate office in Madison Heights and plans to showcase it at upcoming events.
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Supporting Belle Isle Conservancy
Belle Isle Conservancy collaborates with Michigan's Department of Natural Resources and the City of Detroit to manage and enhance Belle Isle. The Conservancy operates the Belle Isle Aquarium and raises funds for needed projects. The DNR manages the park under a 30-year lease with the city, maintaining infrastructure and making improvements.
In recognition of House of Dank's contribution, the Conservancy offered their representatives a private tour of the Belle Isle Aquarium. House of Dank is also planning a 21+ event to raise further awareness for the Conservancy.
Future Collaborations and Events
House of Dank intends to host Jess Fendo at their activation at Arts, Beats & Eats, a premier food, music, and art festival in Royal Oak over Labor Day weekend. This collaboration aims to incorporate her artistic vision into a live painting installation or custom line of exclusive accessories. The cleat will also be displayed at Dankland for public enjoyment.
Jess Fendo expressed her gratitude for participating in the DCLEATED project, emphasizing the initiative's role in uplifting neighborhoods. She looks forward to future collaborations with House of Dank.
About House of Dank
House of Dank is dedicated to providing accessible, affordable, and high-quality cannabis experiences. For more information, visit House of Dank or follow them on Instagram and Facebook.
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About Belle Isle Conservancy
Belle Isle Conservancy's mission is to protect, preserve, and enhance Belle Isle as a public park for all to enjoy now and forever.
About Jess Fendo
Jess Fendo is a local artist and a junior at the College for Creative Studies. Her work captures Detroit's vibrant spirit, and her participation in the 'DCLEATED' program highlights her commitment to positive community impact.
[Image via House of Dank]