Key Takeaways
- Higher Collective announced launching its first two retail outlets in Connecticut, introducing a drive-through cannabis service, a first for the state.
- The brand reveals a unique business model that fosters social equity by partnering with underrepresented groups in joint ownership of retail stores.
- The Collective, an alliance forming the backbone of Higher Collective, is dedicated to advancing social equity and expanding opportunities for diverse entrepreneurs.
- In collaboration with Curaleaf, the brand anticipates further expansion with plans for additional stores in Connecticut, reinforcing its commitment to challenging the conventional cannabis industry framework.
Hartford, CT--As the cannabis market in Connecticut continues to flourish, Higher Collective is setting the stage for a revolutionary retail concept.
The brand is launched its first two retail stores in Killingly and Willington, Connecticut, opening on October 7 and 14, respectively.
These outlets signify a milestone for Higher Collective and introduce Connecticut's first operational drive-through cannabis service, manifesting a novel retail experience for cannabis consumers.
A Vision for Equity
Central to Higher Collective's ethos is a compelling vision for social equity.
According to a PR Newswire release, by establishing strategic partnerships with women, veterans, and minorities, the brand aims to redistribute opportunities within the cannabis industry.
Each retail store embodies a 50-50 ownership model, fostering a culture of collaboration to challenge systemic barriers in the industry.
The Collective - The Force Behind the Vision
Powering Higher Collective's mission is "The Collective," a consortium of seasoned cannabis industry veterans and community allies.
With a shared zeal for social justice, The Collective and Curaleaf have engineered a groundbreaking business model.
This model is poised to broaden the horizon for a diverse cadre of entrepreneurs, making strides towards a more inclusive and equitable cannabis industry.
Promising Growth Trajectory
Higher Collective’s venture reflects a robust growth strategy amidst a burgeoning cannabis market in Connecticut.
With advanced planning for additional retail outlets in New London and Hartford later this fall and three more across Connecticut by early 2024, the brand is on a steadfast trajectory toward expanding its footprint and impact.
Grand Celebrations Await
The community is invited to partake in the grand opening ceremonies of Higher Collective's inaugural stores.
These events offer entertainment, ribbon-cutting ceremonies, and exciting giveaways.
An exclusive "Founder's Rate" program awaits customers making purchases on the opening day, offering a sustained discount on future purchases.
The Cannabis Market Pulse
As Higher Collective makes its debut, the broader cannabis market in Connecticut is witnessing a surge in adult-use cannabis sales, nearly doubling since January.
According to a CT Mirror report, the evolving market dynamics and favorable policies underscore a conducive environment for innovative ventures like Higher Collective.
What Do We Think
Higher Collective’s entrance into the Connecticut cannabis market is emblematic of a broader shift towards integrating social equity into the fabric of the cannabis industry.
The brand’s innovative retail concept, coupled with its staunch commitment to fostering equity and inclusivity, sets a precedent that could potentially reshape the cannabis retail landscape in Connecticut and beyond.
As the state's cannabis market continues on an upward trajectory, Higher Collective’s model could serve as a blueprint for other cannabis enterprises aiming to merge commercial success with social impact.