Key Takeways:
- Happi is launching its cannabis-infused seltzers in Texas, the first national brand to do so.
- The collaboration includes Bayou City Hemp Company and 8th Wonder Brewery, which will handle local production.
- The beverage will be available in bars, restaurants, liquor stores, and other retail spots by early summer.
- Happi ventures into the Texan market after a successful launch in Michigan and online sales in 32 states.
A New Collaboration
Birmingham, MI--Happi has embarked on a new journey to quench the thirst of Texans with its unique cannabis-infused seltzers, making it the first national brand to introduce such a beverage in the state.
This venture collaborates with Bayou City Hemp Company and 8th Wonder Brewery, who will formulate, manufacture, and package the product locally.
Happi's Offerings
According to a Yahoo! Finance release, the brand is set to debut its best-selling flavors, Glow and Nightcap – functional beverages infused with minor cannabinoids and beneficial mushrooms.
While Glow offers a vibrant blood orange ginger taste aiming for clarity and focus, Nightcap presents a Turkish apple tea flavor intended for a peaceful slumber.
The brand teases the addition of more flavors in the near future.
Nutritional Details
- Happi Glow: 30 calories, 5mg THC, 5mg CBD, 3mg CBG, 2mg CBN, and enriched with organic ingredients like lion's mane mushroom extract.
- Happi Nightcap: 30 calories, 5mg THC, 5mg CBN, and comprised of organic ingredients such as reishi mushroom extract.
- Lime Wild Mint: 25 calories, 5mg THC, and a refreshing mix of organic juices and natural flavors.
Background
Established in 2021, Happi began its journey on dispensary shelves in Michigan.
In 2023, the brand diversified into hemp-derived direct-to-consumer online sales, delivering to 32 states.
"We’re proud to give Michiganders something to celebrate this fall with the launch of Happi in our home state,“ said Lisa Hurwitz, President of Happi, according to a report in Metro Times
“Happi offers a sophisticated sparkling water with just a hint of cannabis for those looking to redefine their personal happy hour," Hurwitz added.
"With our production partner, Redbud Roots, and distribution partners, 3Fifteen, Lantern, Sunset Coast Provisions, and Redbud, we look forward to making our happiest memories with a Happy in hand," Hurwitz noted.
"While we may not be able to change the world, we do our best to make it a happier place."
From Michigan to Texas
The release noted that Happi, originally from Michigan, was the first of its kind of cannabis-infused sparkling water in the state.
Although initial launch plans in Michigan faced delays, it was ultimately available at select dispensaries and through Lantern, an on-demand cannabis delivery service.
The release noted that the company previously made its presence felt with pop-ups in its "Happi Camper" retro-style trailer and plans to collaborate with Lume for sales at the DTE Energy Music Theatre by 2022 or 2023.
What Do We Think?
Introducing Happi’s cannabis-infused seltzers in Texas is a significant milestone in the cannabis beverage industry.
This move marks Happi’s expansion into a new market and signifies the growing acceptance of cannabis beverages in traditionally conservative states.
The collaboration with local entities, Bayou City Hemp Company and 8th Wonder Brewery, further emphasizes the brand’s commitment to local production and community engagement.
With its unique offerings like Glow and Nightcap, Happi is poised to cater to a wide range of consumer preferences.
The brand’s promise of more flavors in the future indicates its intent to innovate and meet evolving consumer demands continuously.
Given Happi’s successful track record in Michigan and its online sales in 32 states, the venture into the Texan market seems like a strategic move to capitalize on the burgeoning cannabis beverage industry.
As we watch Happi’s journey unfold, it will be interesting to see how this venture influences the landscape of the cannabis beverage market in Texas and beyond.
[Image via PRNewsfoto/Happi]