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Fluresh’s New Leadership Sizes Community-Focused Plans

Aug 5, 2022

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Grand Rapids, MI--Fluresh announced in a press release a new leadership team as a part of the organization's community-focused direction.

The vertically integrated cannabis company that cultivates, processes, and sells across Michigan became the first dispensary in Grand Rapids on Oct. 23, 2020, to sell recreational marijuana.

Here's what the new leadership looks like:

  • Shoran Williams, General Council and Chief Regulatory Officer
  • Nic Hernandez, Director of Retail
  • New leadership appointments include:
  • Brandon Kanitz - Chief Executive Officer
  • Scott Asiala – President
  • Shoran Williams - General Counsel and Chief Regulatory Officer
  • Jacob Fein - Chief Financial Officer
  • Bob Schwartz - Chief Operating Officer
  • Sarah LaFleur - Vice President of Marketing
  • Kevin Cleary - Vice President of Sales
  • Matthew Eastman - Director of Human Resources
  • Nic Hernandez - Director of Retail
  • Nathan VanderVen - General Manager of Grand Rapids Operations  

The company says that the new, West Michigan-based team comes together with varied and robust backgrounds, from those promoted within Fluresh, those outside the company with extensive experience in cannabis, and those new to the industry.

Here are more details on the company's hiring and policies