Key Takeaways
- Fable becomes the first THC-infused beverage to participate in the Aspen Food & Wine Classic.
- Fable offers non-alcoholic, THC-infused cocktails as an alternative to traditional alcoholic beverages.
- The participation marks a significant milestone in the recognition of cannabis-infused products in the culinary world.
Introduction of a New Sector
Fable, an award-winning, ready-to-drink THC-infused botanical cocktail brand, announced in a news release that it became the first THC beverage company to participate in the prestigious Aspen Food & Wine Classic, held from June 14-16, 2024.
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This inclusion highlights the growing acceptance and demand for sophisticated, non-alcoholic alternatives in the beverage industry.
A Unique Offering
Per the release, Fable’s cocktails are celebrated for their authentic ingredients and meticulously crafted flavor profiles, offering a unique alternative to traditional alcoholic drinks. The product line includes varieties such as:
- Into the Woods: Featuring hints of rosemary and peach, grounded by juniper and white oak.
- Best Zest: A blend of grapefruit, orange, and lime, accented with cinnamon, cardamom, and a dry warm finish from Sichuan pepper.
- Night Flight: Combining blackberry and hibiscus with a spicy kick from ginger and a cooling finish from spearmint and lemon peel.
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Industry Recognition and Milestones
The release stated that Fable has gained recognition in the wine and spirits industry. It became the first THC-infused beverage brand to win awards at the WSWA Access Live 2024 and commercially utilize real fruits and spices.
This track record of innovation and excellence paved the way for its acceptance into the Aspen Food & Wine Classic, an event known for celebrating culinary and beverage excellence.
An Alternative to Alcohol
Ben Kennedy, CEO and Co-Founder of Fable, expressed pride in the brand's inclusion in the Classic, stating in the news release, "We couldn't be more proud to be chosen as the first THC-infused beverage to participate in such an iconic event. It provides us with a platform to elevate the conversation around how THC-infused drinks can get you tipsy, and offer an alternative to alcohol."
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Fable's appearance at the Aspen Food & Wine Classic highlights its innovative products and signifies a broader trend among consumers seeking sophisticated alternatives to alcohol.
The brand's presence at the event aims to educate attendees on the composition and effects of their botanical blends.
Availability and Legal Compliance
In compliance with state laws, Fable's products are available for purchase online to individuals aged 21 and older through their official website, drinkfable.com.
This ensures that their unique botanical cocktails are accessible to a wide audience, promoting responsible consumption.
About Fable
Founded by Kristin and Ben Kennedy, Fable is dedicated to creating premium, non-alcoholic, low-dose hemp-derived THC/CBD cocktails.
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The brand aims to elevate social gatherings with its complex yet delicate botanical blends, offering an uplifting and subtle effect. Recognized for its award-winning taste,
Fable continues to set benchmarks in the cannabis-infused beverage industry, contributing to its acceptance and popularity within mainstream culinary and social circles.