Key Takeaways
- Curaleaf's Select brand launches Select Fruit Stiq, a new 1G All-In-One cannabis oil vape.
- Features bold fruity flavors in six varieties and user-friendly hardware.
- Initially launched in several states with plans to expand pending regulatory approvals.
- Aimed at both seasoned and new vape users.
Product Features and Availability
A news release announced that the Select Fruit Stiq is available in six flavors: Sweet Strawberry, Blackberry Blast, Lemon Sunset, Key Lime Tide, Watermelon Breeze, and Go Go Guava. It features an auto-draw function, a rechargeable USB-C port, a viewable oil window, and a compact design, offering a discreet option for both seasoned vape users and newcomers.
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Initially launched in Arizona, Utah, and Nevada, the Select Stiq hardware has received positive feedback. The product has now been rolled out in Arizona, Maine, Massachusetts, New York, and Maryland, with plans to expand to New Jersey, Florida, Nevada, Utah, Illinois, Ohio, and Missouri throughout the summer, pending regulatory approvals.
Consumer Response and Market Strategy
"Our newest Select vape pairs user-friendly hardware with great-tasting, fruit-forward flavors," Matt Darin, CEO of Curaleaf, noted in the news release. He specified the consumer demand for high-quality, fruit-flavored vapes, stating, "We have seen great interest in the Select Stiq hardware since it launched in February this year."
Darin emphasized Curaleaf’s commitment to improving the vape experience to meet evolving consumer needs.
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About Curaleaf Holdings
Curaleaf Holdings, Inc., is a leading international provider of cannabis products known for quality and reliability. Its product lines include Curaleaf, Select, Grassroots, JAMS, Find, and Zero Proof, serving both medical and adult-use markets.
In Europe, Curaleaf International is the largest vertically integrated cannabis company, combining advanced cultivation, extraction, and production techniques.
Why We Care
Curaleaf's launch of the Select Fruit Stiq, a 1G all-in-one cannabis oil vape with fruity terpene blends, marks a significant move in the expanding cannabis vape market. This product addresses the growing consumer demand for flavorful and convenient vaping options. Its success in states like Arizona, Utah, and Nevada underscores its appeal. It features an auto-draw function and a rechargeable USB-C port.
The global cannabis vaporizer market, valued at USD 5 billion in 2023, is projected to grow at a CAGR of 14.3% from 2024 to 2032, driven by the increasing legalization of cannabis and rising adoption of safer alternatives to traditional smoking methods. This market is expected to reach USD 18 billion by 2032, highlighting the significant growth potential.
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Curaleaf's strategy reflects its responsiveness to market trends and consumer feedback. The positive reception of products like the Select Briq indicated strong market demand for all-in-one vape pens, prompting the introduction of the Fruit Stiq to cater to both seasoned vapers and newcomers.
[Image via Curaleaf Holdings Inc.]