New York, NY--International cannabis products provider Curaleaf Holdings, Inc., has unveiled Zero Proof, its new line of THC-infused drinkables.
[Image via Curaleaf]
The brand's flagship product, Squeeze, comes in a user-friendly, quick-acting format and is now on sale at Curaleaf outlets in Illinois.
This release will soon accompany more product variations in the upcoming months.
A news release about the product states that, distinct from the previously popular Select Squeeze launched in March 2021, Zero Proof Squeeze has been optimized with a natural sweetener for a more refined taste.
The release adds that this enhancement ensures better mixability with the beverage, presenting a customizable consumption experience.
Packed in an effortless-to-pour dispenser, the compact design ensures discretion, providing 2.5mg THC in every dose.
The drinkable, made using nanotechnology, promises an authentic cannabis experience with effects perceivable in just 15 to 30 minutes – a rate considerably quicker than standard edibles.
This is due to the transformation of cannabis oil into minuscule water-soluble molecules, ensuring consistent drinking dissolution and rapid absorption into the bloodstream.
Available in Four Flavors
At its debut, the drink will be available in four low-calorie, gluten-free flavors: Dash of Cherry, Dash of Orange, Dash of Lime, and Dash of Sweet.
CEO of Curaleaf, Matt Darin, expressed his pride in Zero Proof, emphasizing the brand's commitment to supplying premium and consistent consumer products. He added that Curaleaf continues to spearhead sophisticated cannabis experiences, which the company believes will eventually reshape how people socialize.
Recent Gallup poll statistics highlight a 10% decline in alcohol consumption among U.S. adults under 35 over the past two decades. Zero Proof aims to offer an alternative, redefining societal drinking norms.
The product is now accessible at all Curaleaf dispensaries in Illinois and statewide
Curaleaf's Expanding Footprint in Connecticut
Not stopping at product innovations, Curaleaf announced in August the start of adult-use cannabis sales at its Manchester, Connecticut, outlet.
This adds to the growing list, making Curaleaf Manchester the company's fourth dispensary in Connecticut to introduce adult-use sales.
In a news release, CEO Matt Darin expressed his pride in Curaleaf's expansion, highlighting Connecticut's flourishing adult-use cannabis market, stating the company is eager to share its expertise in cannabis and cultivation.
Curaleaf Manchester offers a diverse product range to adult users, including whole flower, pre-rolls, gummies, Select Elite vaporizers, and the groundbreaking vape hardware, Cliq by Select.
Curaleaf ensures dedicated service lines, staff, and access to the Compassionate Care Plan and patient consult rooms to prioritize medical patients.
A grand celebration, marked by a ribbon-cutting ceremony, prizes, and discounts, took place on August 25th at the Manchester location.
For detailed information on Curaleaf’s locations, products, and patient resources in Connecticut, visit https://ct.curaleaf.com/.
About Curaleaf Holdings
Curaleaf Holdings, Inc., is on a mission to enhance lives by harnessing the power of cannabis.
Renowned for its quality and expertise, Curaleaf and its brands, including Curaleaf, Select, and Grassroots, lead the market in product selection and accessibility across medical and adult-use sectors.
Operating in 19 U.S. states, the company employs almost 5,500 individuals.
Curaleaf International, its European counterpart, is the most extensive vertically integrated cannabis company in Europe.
For more insights, visit https://ir.curaleaf.com.