- Curaleaf Holdings, Inc. has expanded its Zero Proof brand by introducing Stir, a THC beverage mix.
- Stir is designed to enhance sparkling water, providing a fast-acting cannabis experience with effects felt within 15-30 minutes.
- Available in Peach Orange, Berry Cherry, and Mango Lime flavors, Stir offers 5mg THC per sachet, focusing on low-calorie, gluten-free options.
- The product is now available at all Curaleaf locations in Illinois and through wholesale partners across the state.
- Curaleaf emphasizes its commitment to innovative, high-quality cannabis products, with Stir complementing its earlier release, Squeeze.
Curaleaf Holdings, Inc. has recently launched its latest product, Stir, under the Zero Proof brand. This innovative THC beverage mix is set to transform the cannabis experience, providing users with a fast-acting, sociable alternative to conventional cannabis products.
"Curaleaf is committed to delivering innovative, high-quality cannabis products in a variety of form factors to serve the needs of our patients and customers at all stages of their cannabis journeys," said Matt Darin, CEO of Curaleaf, in a news release.
"Stir by Zero Proof is the next step in expanding our portfolio of THC-infused drinkables, a category which we believe will ultimately redefine how people socialize," Darin added.
Product Overview
Stir stands out with its unique approach to cannabis consumption. It's designed to be mixed with sparkling water, offering an easy and enjoyable way to consume THC.
The product employs nanotechnology to ensure a rapid onset of effects, typically within 15 to 30 minutes. At the launch, Stir is available in three appealing flavors - Peach Orange, Berry Cherry, and Mango Lime. Each sachet contains 5mg of THC, catering to both new and experienced cannabis users with its controllable dosing.
Availability and Accessibility Initially available at all Curaleaf locations in Illinois, Stir is also distributed wholesale to dispensaries across the state. Partner dispensaries include Altius, Earthmed (McHenry), and Grasshoper Club (Southloop), enhancing its accessibility to a wider audience.
Customers can find more information on product availability at www.drinkzeroproof.com.
What We Think
Curaleaf's introduction of Stir as part of the Zero Proof brand signifies a strategic move to diversify and enhance its product offerings, especially in the drinkable cannabis segment.
By focusing on sociability and ease of use, Curaleaf is not just catering to existing cannabis users but also appealing to new demographics.
The use of nanotechnology for faster effects and the commitment to low-calorie, gluten-free options reflect a deep understanding of consumer preferences in the evolving cannabis market. This launch could potentially redefine how people socialize with cannabis, marking a significant step forward in the industry's innovation and consumer engagement.