Key Takeaways
- Cresco Labs unveils its Good News brand in Pennsylvania, launching Sweet Troches, a sublingual medical marijuana product.
- Sweet Troches come in six distinct flavors, each containing 10mg THC, and are available at all Sunnyside dispensaries and other outlets across the state.
- The launch follows Cresco's earlier introduction of Mini Troches under the Wonder Wellness Co. brand and coincides with the opening a new Sunnyside dispensary in Altoona, Pennsylvania.
Chicago, IL--On October 5, 2023, Cresco Labs Inc. announced the launch of its Good News brand in the Commonwealth of Pennsylvania.
[Image via Business Wire]
The inaugural product under this brand, Sweet Troches (pronounced troh-kees), is a sublingual offering in six flavors, each infused with 10mg of THC.
Sweet Troches are now accessible for purchase at all Sunnyside locations and various other dispensaries within the state.
Cresco's CEO and co-founder, Charlie Bachtell, articulated the company's adeptness in evolving its core brands to align with market exigencies while sustaining a dominant market share.
According to a Business Wire release, the introduction of Sweet Troches resonates with Cresco's continuous endeavor to widen its market share in Pennsylvania through intelligent innovations.
Product Details
The release noted that Sweet Troches, positioned as simple, user-friendly medical marijuana products, are designed to dissolve in the mouth.
They are crafted with distillate oil and live sand, enveloped in a white rice flour coating. Patients and caregivers can choose from six flavors: Watermelon, White Grape, Berry, Orange, Peach, and Black Cherry, with each Sweet Troche encapsulating 10mg THC.
This unveiling comes after Cresco introduced Mini Troches from its Wonder Wellness Co. brand in April, offering Relax, Shine, and Sleep cannabinoid effects blended with enticing flavors and botanical extracts in low-dose formulations.
Sunnyside Dispensary Expansion
Alongside the product launch, Cresco Labs celebrated opening its new Sunnyside dispensary in Altoona, Pennsylvania, to cater to the burgeoning demand for quality medical marijuana products in central Pennsylvania.
Situated at 534 W Plank Rd., the new dispensary is strategically placed off a major highway in a prime shopping locale. This facilitates easy access for patients and caregivers residing in Altoona and the larger Blair County area.
According to a WV News report, Sunnyside Altoona is committed to aiding eligible patients in leveraging the benefits of medical marijuana.
The dispensary will feature various medical marijuana products, including flowers, vape cartridges, disposable vape pens, concentrates, troches, topicals, tinctures, and more from Cresco’s diversified branded portfolio.
What Do We Think
The introduction of the Good News brand and Sweet Troches underlines Cresco Labs’ proactive stance in fostering medical marijuana accessibility in Pennsylvania.
By continually expanding its product portfolio and retail presence, Cresco is augmenting its market share and playing a pivotal role in advancing the medical marijuana landscape in the region.
The strategic location of the new Sunnyside dispensary further accentuates Cresco's intent to enhance accessibility to quality medical marijuana products for patients and caregivers in central Pennsylvania, bolstering its position as a leader in the branded cannabis industry.