Key Takeaways
- Clio Cannabis, an offshoot of the Clio Awards, has announced its 2023 winners.
- Two Grand Clio Cannabis Awards were presented for impactful storytelling in advocacy and social good.
- A total of 92 awards were distributed across various categories with Sister Merci and Puffco receiving top honors for Agency and Brand of the Year respectively.
Award Highlights
New York, NY--This year’s Grand Clio Cannabis Awards were a testament to the power of narrative, with “The Sentence of Michael Thompson” and “Black Women are Resting” earning top honors.
Cresco Labs produced the former, a poignant documentary advocating for the release of America’s longest-serving non-violent cannabis prisoner.
According to a GreenState report, the latter, sponsored by 69&Sunny, is a narrative journey highlighting the importance of rest for Black women's wellness, contributing to a broader cultural conversation on self-care and resistance.
Juries Set the Standard
The announcement of the 2023 Juries marked a first for the program, with three distinguished leaders chairing the panels.
The jurors, drawn from a wide swath of the cannabis industry, underscore the sector's burgeoning creativity and commitment to excellence.
Leaders Paving the Creative Path
Angela Pih, Mary Pryor, and Kary Radestock, chairing the Marketing & Advertising, Film & Advocacy, and Design & Innovation juries respectively, represent the high caliber of this year’s judges.
According to a Muse by Clio report, their leadership highlights the sophisticated marketing and innovative efforts that characterize the modern cannabis industry, transcending traditional boundaries to forge a new path for cannabis-related advertising and branding.
What We Think
Recognizing creativity in the cannabis industry by a body as respected as the Clio Awards signals a shift toward mainstream acceptance and a new era of marketing ingenuity.
These awards not only celebrate the present achievements but also set a visionary tone for future endeavors in this unique and evolving market.
Besides, it's quite a motivation for companies and startups to receive these as the cannabis industry — the legal market — is still fairly new, so getting recognized ticks some valuable boxes for these businesses.
[Image via GreenState]