Shenzhen, China--CCELL, a technology brand focusing on creating trendsetting vaping hardware products and vaporizing technology, announced the launch of an omnichannel marketing campaign to celebrate the unofficial 4/20 festival.
To promote its signature products, PALM, DART-X, and their renowned cartridges and engage fans and potential users, CCELL is launching an integrated 420 campaign that challenges fans to participate in a contemporary surrealism collage easter egg hunt created by PostWook's Natasha Chomko. CCELL announced in a press release that the collage will embed multiple CCELL signature products, and participants should identify the correct number to win amazing prizes.
This initiative will help new audiences learn about CCELL and its iconic products. The campaign will take place online on CCELL's Instagram account (@CCELLofficial), engaging influencers in joining efforts to spread the word on their social media pages between April 19 to 20. The campaign will then be offline at the 2022 Pennsylvania Cannabis Festival.
To drive awareness and excitement, CCELL has signed up to be a Gold Sponsor of the 2022 Pennsylvania Cannabis Festival on April 23-24, 2022. This free two-day festival will take place at the Renninger's Farmers Market and feature live musical acts, medical discussion panels, more than 250 vendors, and medical cannabis certifications.
CCELL is most recognized for its patented ceramic heating technology, which releases purer flavors and produces higher potency for extracts. CCELL's disposable vaporizers feature medical-grade 316L stainless steel components that resist corrosion. In addition to CCELL's large presence at the event with CCELL-branded banners, flags, and tote bags, the company will be providing 100 pieces of M3 batteries as onsite giveaways.
"It's important for our company to showcase its support and dedication to industry innovation and progress with this campaign," says Joe S., Vice President of CCELL, in the press release. "Public support for cannabis legalization is at a record high in the U.S., and it's important to recognize that celebrations like 4/20 help further that."
Read more in the entire release.