San Francisco, CA--The Fourth Cannabis Drinks Expo returns with the theme "Growing the Category." The event will kick off on July 27 in San Francisco, followed by a Chicago edition on August 1.
[Screenshot image via Cannabis Drinks Expo]
The expo is positioned to guide attendees through the dynamic landscape of the thriving cannabis beverages industry.
A Look Back at the 2022 Expo
The 2022 Cannabis Drinks Expo, organized by the Beverage Trade Network, emerged as a remarkable B2B platform where leading entities from the cannabis and beverages sectors convened to explore, develop, and grow their businesses. Held in San Francisco on July 28 and Chicago on August 2, the event provided in-depth insights into the burgeoning cannabis-infused drinks sector. The theme, "Growing the Category," showcased the substantial opportunities within the blossoming cannabis drinks market, pointing towards a future full of potential.
The event concentrated on boosting the overall category, spotlighting successful exhibitors, promoting networking opportunities, and addressing the current multi-state challenges. Attendees gained a comprehensive understanding of the process behind crafting a cannabis-infused beverage, from the conceptualization stage to formulation, branding, marketing, and distribution.
The expo floor featured various innovative companies and brands in the cannabis industry, offering various products, from hemp-based sports drinks to cannabis-infused cocktails. The 2022 Expo proved to be a launchpad for innovators in the cannabis drinks sector, equipping them with the essential tools and knowledge to capitalize on this flourishing market.
Navigating the Exposition
This year's conference will showcase an expo floor and speaker presentations featuring 16 distinguished speakers contributing to keynotes and panel discussions. The expo's mission is to guide those exploring entry into the category, support established brands aiming for interstate expansion, and assist retailers and distributors in developing their proprietary brands.
Deciphering the Theme
"Growing the Category" encapsulates the potential of the cannabis drinks industry. The theme is divided into four foundational pillars: Generating Consumer Demand, Educating Consumers on Cannabis Beverages, Overcoming State Bottlenecks, and Seizing Multistate Opportunities.
The Expo's objective is to foster industry expansion by aiding in developing new products, resolving state-level regulatory challenges, and identifying opportunities across states.
Spotlight on Speakers
The San Francisco edition features speakers such as Paul Weaver from The Boston Beer Company, Christopher Joseph from Wyld and Cascade Spirits, Jodi Green from Miller Nash LLP, and MXXN's Founder & CEO, Darnell Smith. Here's a list of all speakers for the San Francisco event.
The Chicago lineup includes Wendy Berger from Green Thumb Industries and WBS Equities, Shari Boyer from Revolution Global, Tai Duncan from Cresco Labs, and Amor Montes de Oca from Illinois Women in Cannabis. See the full list of speakers here.
Interactive Sessions and Networking Opportunities
The conference schedule features morning and afternoon sessions, with ample time for networking and exploration of the expo floor. Attendees can also enjoy a networking party from 5 pm to 7 pm, creating a superb opportunity for interaction with speakers, exhibitors, and fellow industry enthusiasts.
Regulations and Policies
Please note that this is a trade-only event. Regulations strictly prohibit the distribution, sale, gift, or consumption of any medicated or live THC products, cannabis, or cannabis products on the event premises.
Virtual Participation
Purchasing an all-track pass for recorded sessions is available for those unable to attend in person. This includes access to Powerpoint presentations and video talks, allowing attendees to absorb and apply insights conveniently.
Whether you're a seasoned industry professional or an aspiring newcomer to the cannabis drinks industry, the Fourth Cannabis Drinks Expo presents a great opportunity for learning, networking, and growth within this promising sector. This event guarantees to deliver a wealth of knowledge, championing the expansion and evolution of the cannabis drinks industry.
A Look at the Cannabis Drinks Market
The cannabis drinks market is a rapidly growing segment of the cannabis industry that offers consumers a variety of beverages infused with cannabinoids such as THC and CBD. These beverages are marketed as wellness drinks that can provide various health benefits, such as pain relief, relaxation, and mood enhancement.
According to Future Market Insights, the global cannabis drinks market is expected to value US$ 0.4 billion in 2022. It is projected to grow at a CAGR of 37.3% from 2022 to 2032 to reach a value of US$ 8.3 billion by 2032. The market growth is driven by the legalization of cannabis for recreational and medical purposes in several countries, such as Canada, Uruguay, and some states in the USA, as well as the increasing consumer demand for innovative and flavorful beverages. Key players in the cannabis drinks market include Truss Beverage Co., Hexo Corp., Molson Coors Beverage Co., Canopy Growth Corporation, Tilray Inc., and The Alkaline Water Company Inc.