Key Takeaways
- C3 Industries opens High Profile Lakehurst, its first dispensary in New Jersey, enhancing its nationwide presence to 24 retail locations.
- Grand opening on Valentine's Day, with celebrations extending through St. Patrick's Day Weekend, featuring product specials and vendor engagements.
- Unique discounts and loyalty programs are offered, including everyday neighborhood discounts for seniors, veterans, medical card holders, and cannabis industry workers.
- The strategic location offers accessibility to Central New Jersey communities and is poised to serve as a key destination for cannabis consumers.
- Wide product selection and knowledgeable staff aim to provide a premium shopping experience, catering to seasoned enthusiasts and newcomers.
Expanding Footprint in the Cannabis Industry
C3 Industries has solidified its expansion into the New Jersey cannabis market with the launch of High Profile Lakehurst, its first retail location in the state, on February 14, 2024.
This strategic move marks C3's entry into its fifth state and introduces the company's 24th dispensary on a national scale, showcasing its commitment to broadening access to high-quality cannabis products.
A Welcoming Community Hub
High Profile Lakehurst offers competitive pricing, convenient parking, and various discounts to integrate seamlessly into the local community.
The dispensary's commitment to accessibility is further exemplified by its inclusive discounts for seniors, veterans, medical card holders, and industry workers, fostering a welcoming environment for all cannabis consumers.
A Prime Location for Accessibility
Situated off NJ-70 in Ocean County, High Profile Lakehurst is strategically located to serve many communities within Central New Jersey.
Its proximity to popular destinations and essential local landmarks makes it a convenient stop for local residents and visitors heading to the New Jersey shore, promising a comprehensive and accessible cannabis shopping experience.
Offering Premium Cannabis Experiences
Under the leadership of Ankur Rungta, CEO and co-founder of C3 Industries, High Profile Lakehurst is poised to set a new standard in the cannabis retail space. With a focus on high-quality products, exceptional customer service, and unique retail experiences, the dispensary aims to cater to a diverse clientele, from seasoned cannabis enthusiasts to first-time buyers.
"The opening of our High Profile Lakehurst dispensary marks our entrance into the New Jersey cannabis market and the fifth state where High Profile is delivering high-quality, accessible cannabis offerings," said Rungta in the news release.
"We are elated to begin serving the people of Lakehurst as well as communities across Ocean County and Central Jersey," Rungta added. "We look forward to bringing more consumers across the country High Profile's exceptional customer service, unique retail experiences and high-quality cannabis products at an accessible price point."
What We Think
C3 Industries' strategic expansion into New Jersey with its first High Profile cannabis dispensary reflects a significant milestone in its national growth strategy. This move marks C3's 24th retail location across the United States. It highlights its commitment to providing high-quality, accessible cannabis products in a market that is witnessing a rapid expansion of its cannabis industry.
In 2023 alone, New Jersey saw the opening of more than 50 new dispensaries, indicating a robust and flourishing market following the full legalization of recreational cannabis. This expansion aligns with the state's growing demand for recreational cannabis, which has led to a total of 79 dispensaries serving customers across 18 counties.
C3 Industries' expansion into New Jersey comes when the state's cannabis industry is booming, with sales expected to reach $1 billion shortly. Despite challenges such as high product prices and local regulations that limit dispensary openings in certain municipalities, New Jersey's market presents a lucrative opportunity for established multi-state operators like C3 Industries.
The company's focus on quality, customer satisfaction, and innovative retail experiences positions it well to capture a significant share of this growing market. Additionally, C3 Industries' recent opening of its first High Profile cannabis dispensary in Illinois as its 23rd retail location underscores its aggressive growth strategy and ability to penetrate key markets, further establishing its footprint in the rapidly evolving cannabis industry.
C3 Industries' approach to expanding its retail network and its emphasis on vertical integration and high-quality product offerings demonstrates a strategic effort to capitalize on the burgeoning cannabis markets across the U.S.
[Image via C3 Industries]