Key Takeaways
- Bloom Brand launched the One Gram Surf, an all-in-one vape with advanced features.
- The company expanded into Illinois and New York, showcasing strong sales amidst a challenging year for the cannabis industry.
- Bloom participated in several high-profile events, including the Sundae School’s 420 Fashion Show and Bottle Rock in Napa Valley.
- Co-founder Casey Ly commends the team’s dedication and hints at further technological advancements and market expansion for 2024.
- Bloom, known for its quality concentrates and consumption technology, prepares to celebrate its ten-year anniversary.
Year-End with New Vape Launch
Bloom Brand is concluding 2023 with the introduction of its latest product, the One Gram Surf vape.
This new vape features a ceramic core, optimized heat settings, triple airflow, and a USB-C charging port.
Initially available in California, the company plans to expand its distribution to all states where Bloom operates by early 2024.
Solid Growth in a Tough Market
2023 has been a milestone year for Bloom. The brand successfully penetrated two new markets: Illinois in April and New York in August.
Despite industry-wide challenges, Bloom achieved significant sales, projecting to sell 1.5 million units this year. In California and New Mexico, the company has established itself as a leading brand in all-in-one vape sales and overall market presence.
Eventful Year with Strategic Partnerships
Bloom's year was also marked by engaging in various events and partnerships.
Highlights include participation in the Sundae School's 420 Fashion show in New York City, appearances at prominent music festivals, and a collaborative celebration of Latin Heritage Month with Mesobis.
These initiatives bolstered the brand's visibility and underscored its commitment to cultural and community engagement.
Expansion and Innovation
As Bloom approaches its tenth anniversary, co-founder Casey Ly emphasizes the team's resilience and growth in the dynamic cannabis industry.
"Bloom is coming up on our ten year anniversary and it has been incredible to watch the team grow and rise to the incredibly demanding challenges of the industry," said Casey Ly, co-founder and co-CEO of the company, in a news release.
"This success wouldn't be possible without the dedication of our team and our incredible partners across the US," he added.
With plans to enter the Michigan market in January 2024 and further expansion in the pipeline, Bloom is poised for continued success.
The focus remains on enhancing their proprietary technology and exploring new market opportunities.
About Bloom Brand
Founded in 2014 in Los Angeles by a diverse team, Bloom Brand has evolved into a leading multi-state producer of concentrates and vaping technology.
Known for its molecular distillation method and high-quality strains, the company has a significant presence in several states, including California, New York, Illinois, New Mexico, and Oklahoma.
As Bloom prepares for another year of innovation and growth, it continues to set standards for quality and consumer satisfaction.
What We Think
Bloom Brand's successful year, marked by the launch of the One Gram Surf and its strategic expansion, highlights its adaptability and innovation in a fluctuating market.
The company's focus on technology and quality and its active engagement in cultural events positions it uniquely in the cannabis industry.
As Bloom enters its next phase, the blend of technological advancements and market expansion will be crucial in maintaining its competitive edge.
The upcoming year looks promising for Bloom, with the potential to solidify its standing in the cannabis market further.