Toronto, Canada--Auxly Cannabis Group Inc. announced in a press release a new extension to its Foray brand: Edi's. The company says its bringing the fun back into snacking for consumers looking to enjoy an edible snack while controlling their cannabis experience.
[IMain mage source: Auxly]
Launching this new brand extension into the market is Edi's Gumdrops, a chewy, premium gummy bursting with familiar flavors of lemon, lime, cherry, and orange. With 20 snackable pieces per pack, these low-dosed edibles offer 0.5mg of THC per bite — the first of its kind in Canada — allows consumers to enjoy the snacks they love without concern of overindulging in potent THC cannabis products.
[Image source: Auxly]
"As we look to continue our expansion into the growing edibles category, we've listened to our consumers and their requests for a more approachable and flexible dosing format," said Michael Lickver, President of Auxly, in the press release. "Canadian consumers have been restricted to enjoying only one or two pieces of gummy or chocolate when purchasing their edibles, leaving much to be desired.
"Fitting effortlessly into our Foray brand's targeted consumer base, Edi's will enable consumers to enjoy these new perfectly low-dosed edible products for a more gratifying snack-like experience. We believe Edi's is the disruptive new edible product that the Canadian cannabis consumer has been waiting and asking for, and we can't wait to show our consumers we've been listening."
Edi's Gumdrops will be available for Canadian consumers to enjoy by the end of August, with two additional familiar Foray consumer favorites, CBD Blood Orange and CBN Blackberry Lavender, joining the lineup later this summer.