Key Takeaways
- Autumn Brands collaborates with Lucid Green to integrate LucidConnect, enhancing consumer education and engagement.
- LucidConnect provides product insights, safe consumption practices, and rewards through a simple scan.
- The partnership emphasizes sustainability, transparency, and informed consumer choices in the cannabis sector.
Enhancing Consumer Engagement in Cannabis
Autumn Brands and Lucid Green Partnership
Autumn Brands, a family-owned cannabis farm known for sustainable cultivation practices, announced in a news release that it has partnered with Lucid Green, a leading Smart Product Identifier (SPI) platform. This collaboration introduces LucidConnect, an advanced direct-to-consumer (DTC) marketing platform to enhance consumer trust and knowledge.
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Introducing LucidConnect
LucidConnect lets consumers gain insights about Autumn Brands' cannabis products through a simple scan. Users can access information on safe consumption practices, product composition, and the company's sustainability efforts.
"Partnering with Lucid Green to adopt LucidConnect is an exciting development for us at Autumn Brands," stated Hanna Brand, Co-Founder of Autumn Brands, in the news release. "This aligns perfectly with our core values of sustainability, family, and transparency, allowing us to share the story behind every product with our consumers, not just in words but through engaging and interactive experiences."
Lucid Green's Role
Lucid Green's expertise in providing information to consumers complements Autumn Brands' approach to cannabis cultivation.
"Leveraging our technology to fully support Autumn Brands' mission of transparency and consumer education aligns completely with our overarching mission as a company," Filip Luneski, VP of Marketing at Lucid Green, noted in the news release. "With LucidConnect, we are taking a significant step toward empowering consumers with knowledge about the cannabis products they use, fostering a community that values informed choices."
LucidConnect Platform Highlights
- Detailed Product Origins: Each Autumn Brands product has a QR code (LucidID), offering product authentication.
- Educational Modules: The platform provides information on product details, lab results, and the brand's story.
- Rewards for Engagement: Consumers earn rewards by interacting with the educational content.
About Autumn Brands
Located in Santa Barbara, Autumn Brands is a women's and family-owned company known for clean, sustainable cannabis. The company cultivates its cannabis using natural sunlight and recirculated artesian water, ensuring high quality without pesticides.
About Lucid Green
Founded in 2018, Lucid Green aims to establish a standard for trust and transparency in the cannabis ecosystem. The platform provides brands and retailers with a touchless inventory management solution, enhancing supply chain efficiencies and cost savings. With over 60 million LucidIDs in the market, Lucid Green is a leader in the move towards greater transparency in the cannabis industry.
Why We Care
The partnership between Autumn Brands and Lucid Green through the LucidConnect platform addresses the need for trustworthy information and safe consumption practices, crucial given the industry's rapid growth.
Lucid Green’s integration of QR codes on products exemplifies the industry's shift towards technological innovation to meet consumer demands for authenticity and detailed product information. This aligns with a Nielsen report indicating that 66% of global consumers are willing to pay more for products from environmentally friendly companies.
The platform’s educational modules and rewards system foster deeper consumer engagement and loyalty, pivotal in an industry grappling with regulatory challenges and misinformation. By providing verifiable product data and promoting safe usage, LucidConnect empowers consumers, enhancing public trust and potentially accelerating mainstream acceptance of cannabis products.
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Autumn Brands' commitment to pesticide-free, sustainable cultivation highlights the increasing importance of environmentally conscious practices. This partnership can be a model for how cannabis companies prioritize transparency, education, and sustainability to build a more informed and responsible consumer base.