Boston, MA--4Front Ventures Corp. has unveiled an expansion of its brand portfolio in Massachusetts. According to a news release, the company's latest launch introduces diverse products, including a live resin line from Island Cannabis Co., a special summer collection from Marmas Marmalade Bites, and an extensive selection of Crystal Clear Cartridges and Disposable Vape Pens.
The refreshed lineup features 1g disposable live resin vape pens and cartridges, a limited-edition variety pack of marmalade gummies, and an updated collection of cartridges and disposable vape pens.
Expanded Product Range
The refreshed range features 1g disposable live resin vape pens and 1g live resin cartridges from Island Cannabis Co., a limited-edition variety pack of marmalade gummies by Marmas Marmalade Bites, and a revamped collection of cartridges and disposable vape pens from Crystal Clear.
Island Cannabis Co.
The live resin line from Island Cannabis Co. offers diverse options, including Blue Dream, Gelato, Lemon Cake, Maui Wowie, Pineapple Express, Sour Diesel, Strawberry Cough, and Wedding Cake.
Marmas Marmalade Bites
Marmas Marmalade Bites presents a limited-edition variety pack, which includes twenty marmalade gummies with 5mg THC each. These are available in Sour Cherry, Piña Colada, and Blue Raspberry flavors. The company highlights that these gummies are crafted with natural fruit pectin and real fruit juice.
Crystal Clear
Crystal Clear's latest lineup includes an innovative "all-in-one" 1g disposable, rechargeable vape pen equipped with a micro USB charger. The pen incorporates an adjustable airflow control, offering users a customized experience. It comes in various strains and flavors, such as Banana Kush, Blueberry OG, Grape Ape, Green Crack, Jack Herer, and more.
Rising Popularity of Live Resin
Live resin, made from fresh-frozen cannabis plants instead of dried and cured buds, preserves the full spectrum of cannabinoids and terpenes typically lost during the drying and curing. This technique results in a more potent, flavorful, and aromatic product. Data shows a 29% sales growth of live resin from $255 million in 2020 to $329 million in 2021 across six states, indicating its increasing popularity.
Besides 4Front Ventures, several other brands are tapping into this market, offering live resin products in various forms and strains. Some examples of these brands are Live Resin Project, Island Cannabis Co., and URB.
CEO's Statement
4Front's CEO, Leo Gontmakher, mentioned increased consumer demand for high-quality brands and competitive pricing. He asserted the company's commitment to offering innovative cannabis brands and products at competitive prices and anticipated expanding this popular brand suite to core markets like Illinois.
"As more Bay State consumers resonate with the quality of our high-quality brands and competitive pricing, we continue to see basket sizes increase," said Leo in the news release. "We believe the rollout of these popular brands in new alternate formats offers a little something for everyone at a price point that doesn't break the bank. Our commitment to delivering innovative cannabis brands and products at competitive prices remains unwavering, and we look forward to bringing this suite of crowd pleasers to more of our core markets like Illinois in the near future."
Availability & Retail Partners
The new product lineup is available at 4Front's Mission Dispensaries and partner dispensaries across Massachusetts. Consumers can place orders online or via phone for curbside pickup or delivery at selected locations. Retail partners include Alternative Therapies Group, Berkshire Roots, and Buds Goods & Provisions.
Challenges and 'Headwinds'
Despite successfully launching over 20 cannabis brands and more than 1800 products, 4Front Ventures faces potential hurdles. The company recently saw a change in directors and a slight slump in shares, which dropped by around 28% in May. Its three-year earnings trends fall short of current market expectations, posing a potential challenge to the stock's performance. The future holds promise for 4Front Ventures, provided the medium-term conditions improve.
While addressing the challenges around the brand's growth in the current financial atmosphere, the company's Vice President Brandon Miles said on the Seeking Alpha podcast that it's a "difficult conversation" to have.
"We've all been -- we're all sort of faced with a lot of the same macro headwinds, right?" he said in the interview. "There's just -- there's a lack of institutional capital. There's a lack of volume trading in all of our stocks. There is an incredibly onerous tax rate. There's the fact that we have to replicate our infrastructure state by state. There are just – there are so many headwinds facing all of us right now."
Miles added on the podcast that the focus remains on competing to win in the long run as the cannabis industry transitions into what looks like a large-scale CPG industry. "And what we know works in CPG, or what we know is table stakes in CPG, is being able to produce an incredibly high-quality product consistently at a price that is competitive or below your competition," Miles noted.